Realize more value with customer lifecycle management

Project Orland puts Microsoft’s understanding of the health of millions of customers to work for Cloud Solution Provider (CSP) partners, guiding you to valuable lifecycle opportunities within your customer base. With help from artificial intelligence (AI), you can deliver value to your customers at every stage of their journey. Leverage the same data models and insights Microsoft sellers use for account management and tap into insights, recommendations, and best practices we see across the market to help you grow your business.

Learn more about Project Orland!

How to participate

Project Orland is specially customized for the needs of Direct and Indirect CSPs who want to build or grow a customer lifecycle management (CLM) practice. The experience is purpose-built for sales professionals to leverage and is available in Microsoft Partner Center.

To participate, CSPs with an active Microsoft Cloud Partner Program agreement and an established Microsoft 365 customer base under management can complete an interest form that allows Microsoft to alert them when Project Orland is available in public preview and we’re ready to onboard you. Submitting the interest form is your first step in transforming your capabilities to better meet the needs of your Microsoft 365 customers.

Sign up for the public preview

Complete the partner interest form

• Read the public preview announcement
• Questions? Review the FAQ for partners
• Project Orland benefits and value prop one-pager

Maximizing the value and benefits you receive from

Project Orland

Project Orland helps your organization navigate the CLM journey, creating a process for increasing the lifetime value of your customers by proactively engaging with them through actionable insights.

Project Orland provides a CLM experience that enables CSPs to expand customer engagement beyond acquisitions and renewal. By utilizing our AI-driven platform that easily sorts where your customers are in their cloud journey, Project Orland identifies customers to focus on for re-engagement, customers who are ideal candidates for additional services, and customers who present a higher risk for churn.

Watch this video featuring Matt Goddard, Director of Product Marketing for Microsoft 365, to learn more about Project Orland.

Success stories

Hear how partners are leveraging Project Orland and the benefits they’ve seen.

Cobweb

Cobweb, a modern cloud managed service provider (MSP), has more than 3,500 small business customers and wanted to get deeper insights into how its customers were using Microsoft 365 services. It also wanted to leverage targeted AI to help account managers have more meaningful conversations with customers. Watch the video to learn how Project Orland has made these things possible and more.

Braintree

A Microsoft Gold Partner, Braintree is constantly making improvements that meet the needs of customers, whether it’s improving business agility and reducing cost, accelerating time to market, or enabling expansion. Learn how the capabilities of Project Orland has helped Braintree hone its “customer-for-life strategy.”

AI-driven insights and dynamic recommendations to help ensure your customers’ success

We understand our partners have a higher probability of selling to an existing customer versus a new one. We also know it’s almost five times less expensive to sell to an existing customer than to acquire new customers. That’s why Project Orland uses AI built by Microsoft data scientists to help you surface dynamic recommendations that are specific to your customers. We also want to work with you to curate feedback we can use to improve the Project Orland experience.

Experience the Project Orland dashboard

Project Orland can help identify customers primed for growth, primed for churn, and those with a trial that is set to expire. This experience, located in Microsoft Partner Center, looks at all stages of the lifecycle from acquisition to usage, growth and renewal.

Project Orland resources