Microsoft AI empowers every partner to thrive in the digital economy - Microsoft AI Cloud Partner Program

Microsoft AI empowers every partner to thrive in the digital economy

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Investments in Microsoft AI and the Microsoft Cloud are enabling businesses across all industries to enhance revenue and profitability, streamline processes, reduce costs, and improve delivery of their products and services. AI also is empowering employees with more effective decision-making and improved productivity.

As a result, customer urgency to adopt AI is generating an unprecedented opportunity for Microsoft partners to create differentiated market value and drive customer success. Nine out of 10 leaders believe AI will give their organization a competitive edge as they apply the technology to improve efficiency and address challenges.

Our partners are increasingly finding innovative ways to incorporate AI into solutions to capture value from their unique offerings and expertise. No matter what your business model is, you can benefit from Microsoft AI in multiple ways as we enable partners to monetize intellectual property (IP), services, and the edge.

The Microsoft AI Cloud Partner Program is at the center of how we’re helping partners deliver high-performing, customer-centric AI solutions. It has a comprehensive portfolio of investments for all partner business models at every stage of maturity, from startups to independent software vendors, services to device partners. Partners have access to program benefits that scale across the breadth of Microsoft AI and Cloud solutions, including technical consultations, skilling and enablement, go-to-market investments, co-selling, and incentives. The AI Cloud Partner Program is the first stop for getting started with AI — from building, selling, and going to market through differentiating your offerings.

Empowering AI to combat financial crime

Monetizing IP with Microsoft AI leads to solutions that can address challenges of any size. Enterprise software company SymphonyAI has taken on the $5 trillion-a-year, global problem of financial crime.

Money laundering, fraud, and related crimes represent a significant burden on the economy, impact individuals and organizations, and are often linked to other serious criminal activities. To detect and report such crimes, banks and other financial institutions maintain large investigation teams and systems to scrutinize massive volumes of data.

By integrating generative AI algorithms and machine learning models, the Symphony Sensa Copilot can assist investigators and find previously undetected risks. Early tests show it boosted the productivity of a financial institution’s compliance department by approximately 60 percent. The combination of SymphonyAI’s Sensa-NetReveal platform and copilot offers a real advantage to fraud and financial crime units. The copilot incorporates Microsoft AI infrastructure, including Azure Kubernetes Service (AKS), and the Microsoft Azure OpenAI Service.

SymphonyAI has committed to investing $100 million in generative AI over the next three years for product development of vertical applications across industries. With Azure OpenAI, the company is accelerating that development with advanced AI capabilities across its portfolio. 

You can learn more about SymphonyAI’s case study and details of how other partners are creating valuable solutions with AI in our AI Transformation Partner Playbook.

If you are a security partner interested in using Microsoft Security Copilot with your solutions, please sign up to join the Security Copilot Partner Ecosystem.

Adding value with smarter experiences and reduced costs

ServiceNow, a platform-as-a-service provider specializing in digital workflow, enlisted the Microsoft Azure OpenAI Service to add more value and AI capabilities for customers of its Now Platform. While the platform already used AI functionality to power enterprise applications and intelligent workflow automation, ServiceNow recently expanded its features with generative AI, while also helping companies reduce costs at the same time.

KPMG, another Microsoft partner, leveraged the power of the Now Platform and its integration with generative AI to identify new value-creation opportunities and efficiencies. “KPMG and ServiceNow’s longstanding alliance has empowered countless organizations to deliver value through technology, and these enhanced capabilities will accelerate time to value,” said Gary Plotkin, Principal, Advisory and Global ServiceNow Lead for KPMG.

The new platform harnesses generative AI to power new developer tools and risk-management solutions in addition to driving higher productivity, smarter experiences, and faster time to value. ServiceNow Generative AI Controller, a new One Platform solution, lets organizations easily connect ServiceNow instances to both Microsoft Azure OpenAI Service and OpenAI API large language models. Additionally, customers can quickly and easily integrate popular AI capabilities — such as answering questions and summarizing or generating content — into existing ServiceNow experiences such as Virtual Agent from a single integration point.

Additionally, Now Assist for Search provides natural language responses based on customers’ own knowledge bases when questions are posed in Portal Search, Next Experience, or Virtual Agent. Because information is pulled from within each customer’s environment, they can trust results are more accurate and robust security layers are applied.

Using AI to improve existing IP and services

Global learning platform company Kahoot! is leveraging Microsoft AI to expand the use of its IP, a pool of content that includes more than 1 billion user-generated questions and 100 million publicly available quizzes.

Many customers use this content to manually create their own quizzes, but Kahoot! wanted to improve its tangible value-adds for users who want more efficient and engaging offerings. By applying Azure OpenAI Service algorithms that use deep learning and large-language models, Kahoot! can help users automatically pulltogether lessons and quizzes in an instant, no matter the topic.

AI also now accelerates the Kahoot! brainstorming feature by automatically grouping ideas based on similarity-matching to streamline brainstorming and educational sessions. Additionally, AI-powered semantic search is improving search results and content recommendations, making it easier for educators and students to find relevant questions and quizzes for their needs.

Learn more about how we’re helping AI partners

For all enterprises, ranging from startups to global businesses, our partners are solving customer problems and driving growth by using services available across the Microsoft technology stack. At the same time, Microsoft and our partners are committed to encouraging responsible AI policies while continuing to enable these types of innovations.

Explore Microsoft AI and learn how you can leverage readiness, resources, and incentives to grow your business. You also can read how the Microsoft Cloud is helping our partners across industries find more effective ways to apply AI to address each customer’s unique challenges and opportunities.

Additionally, discover offerings from the Microsoft AI Cloud Partner Program to help partners who develop software build solutions and grow their business — from Startups Founders Hub to ISV Success, there’s a pathway for your organization.


  • Julie Sanford
    Vice President, Partner GTM, Programs & Experiences

    As Vice President, Partner GTM, Programs & Experiences team within Global Partner Solutions, Julie is responsible for the end-to-end, go-to-market strategy across the Microsoft commercial services partner ecosystem inclusive of ISVs, GSIs, device, and services partners around the world. The team collaborates across the Microsoft Customer Solution Area business and engineering groups to develop GTM strategy, planning, and plays for partner development on the Microsoft Cloud and then activates the system for GTM execution in concert with partners and the Microsoft field on a global basis. Before her current role, Julie was General Manager, Global Industry Product Marketing Group, and was responsible for Microsoft Industry go-to-market across priority industries and Microsoft Industry Clouds strategy and GTM, including Microsoft Cloud for Healthcare, Microsoft Cloud for Retail, Microsoft Cloud for Financial Services, and Microsoft Cloud for Manufacturing. Previously, Julie was General Manager, Enterprise & Industry Marketing, for the United States Subsidiary. Julie led a marketing organization responsible for driving new opportunities, increased velocity, revenue, share and NSAT for our largest enterprise customers. Julie was also the Chief of Staff for the M&O CVP. She has over 19 years of experience in sales and marketing in the software and technology industry. Julie has also been part of the Office Division, participating in and leading three major Office releases (2007, 2010, O365).