Black Partner Growth Initiative: driving innovation and empowering partners - Microsoft Cloud Partner Program

Black Partner Growth Initiative: driving innovation and empowering partners

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Today’s blog is authored by Raamel Mitchell, Global Director of Business Development for the Microsoft Black Partner Growth Initiative (BPGI), with contributions from Regina Johnson, BPGI Global Strategy Director.

When the Black Partner Growth Initiative (BPGI) was launched in the autumn of 2020, the goals were quite clear — our team was tasked by Microsoft leadership with creating a focused program within the partner channel that reflected Microsoft’s ambitious mission of empowering every individual and every organization to achieve more. And since the launch of BPGI, our team has concentrated on increasing the representation of Black-owned partners and enabling their growth to build one of the largest diverse partner ecosystems in the technology sector.

This motion is critical for several reasons. First, it reflects the core values of our company’s mission and culture. Second, BPGI establishes a platform for seasoned technology leaders, innovative startups, and entrepreneurs alike to create, develop, and grow their business with Microsoft through co-sell go-to-market opportunities and partner-to-partner engagements.

Driving connection

In partnership with the Black Channel Partner Alliance (BCPA) and Blacks at Microsoft (BAM), the BPGI team activated a 10-city tour hosting Innovation Forum workshops in areas where BPGI partners build solutions and services for their customers and where there was strong local community engagement. This process has allowed us to connect with companies driving cutting-edge solutions across a range of areas, including Artificial Intelligence, Metaverse, Cybersecurity, and Modern Workplace. So far, we have visited Dallas, Houston, Washington D.C., New York, Los Angeles, and Charlotte, providing an opportunity for members of the BPGI community to engage in interactive sessions designed to support their growth, development, sales acceleration, and success. ​

During each Innovation Forum, we have provided insight on navigating the Microsoft sales landscape, explored solution areas that are of most interest to our customers, and, perhaps most importantly, shared tools, resources and strategies that will — in the words of BCPA — help BPGI partners “make money with Microsoft.” We help new and existing BPGI partners connect with other technology leaders, provide guidance on maximizing the program, and identify new areas for driving revenue growth for BPGI partners. The Forums also drive partner-to-partner engagement and innovation.

Like my colleagues on the BPGI team, I am excited to work every day with companies who are breaking down physical and virtual barriers, creating technologies that impact organizations across the planet, and redefining the technology industry through creativity, grit and determination. We celebrate those contributing to society and shaping the world through innovation, transforming the business landscape in every sector.

What’s next

We will host our inaugural Innovation Summit featuring executive thought leadership, talks, and workshops from industry leaders and C-level executives within Microsoft on May 17 at the Microsoft Redmond Headquarters. This partner-focused event will serve as the graduation of our FY23 Catalyst Accelerator cohort, and attendees will also be able to participate in the Inaugural Golf Classic hosted by BCPA.

We are also seeking brands, businesses, and teams interested in exhibiting for our BPGI Partners and volunteers who want to donate a helping hand. Please email ptnrsupp@microsoft.com for additional details.​

Get involved!

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    Senior leaders and subject matter experts from across Microsoft are regularly invited to contribute to the Microsoft Partner Network blog. They explore relevant topics and provide valuable insight into the strategies, tools, trends and differentiators that help our partners thrive.