Azure Partner Vision series: differentiating with Azure - Microsoft AI Cloud Partner Program

Azure Partner Vision series: differentiating with Azure

Azure everywhere

In the second video of Azure Partner Vision series, we hear from Microsoft partners on the topic of business differentiation. We explore how they use the power of Azure Internet of Things (IoT) technology to differentiate their solutions to deliver greater business value. The goal of this series of shorts is to share specific insights and learnings surrounding areas of opportunity where partners can unlock value for their customers.  

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Derek Wright, Senior Director of Alliances, Signify, explains that his organization leverages Azure distinguish its Interact IoT Platform for connected LED lighting applications. With Azure, the Signify platform easily scales globally to support millions of daily data transactions. Streetlights notify city managers when they need replacing. LED lights in grocery stores alert retailers of shelf stock outs. Office lights in commercial buildings automatically dim at the end of each workday.  

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Microsoft partners are transforming customer businesses using the power of Azure. 

Hari Natarajan, Executive Vice President, Strategic Global Alliances, L&T Technology Services, emphasizes that not just Microsoft Azure IoT but also Microsoft Edge and AI technologies set his organization’s smart building and energy management solutions apart. By moving certain workloads to the edge of the network, LTTS customer devices spend less time communicating with the cloud, react more quickly to local changes, and operate reliably even in extended offline periods. AI models built and trained in the cloud can be deployed and run on-premises.  

Mehul Shah, Director of Internet of Things, Cognizant, notes that Microsoft’s amazing tools and technologies enable Cognizant to solve business problems for customers through offerings like Safe Buildings and Connected Factory consulting services. Cognizant enterprise customers appreciate knowing their data is secure from endpoint to the cloud as Microsoft has the largest portfolio of regulatory and compliance certifications in the industry. 

Our capable partner ecosystem is what drives our collective success and we’re committed to mutual profitability and growth. Azure partners can deliver higher business value by differentiating their solutions leveraging the Azure platform and tools. While this series reflects only a handful of the ways partners are pushing boundaries, it demonstrates some of the opportunities your organization can pursue as part of the Microsoft Partner Network. 


  • Tony Shakib
    General Manager, Microsoft Azure IoT

    Tony leads the Microsoft IoT Business Acceleration (IBA) team inside Azure engineering and drives strategic business engagements for top 100 IoT enterprise accounts, partners, developers and ISV/startups across industries such as IIoT/Manufacturing, Mobility/Connected Vehicle, Smart Spaces/Utilities, Retail, Healthcare and Agriculture.  Tony is accountable for IoT customer value realization (CVR), business development, rapid solution deployment, joint customer GTM programs and accelerating time and process to large-scale commercial deployments.