Jan 12,2023

Microsoft APAC Boardroom Series for Partners

woman speaking with a colleague

Is having the CIO as your best friend enough? Armed with an expanding technology budget, a new breed of buyer is adding a new dimension to the sales cycle.

When sitting down at the boardroom table, this new breed of customer sits opposite. Engaging them, as you have learnt, being conversant with technology is never enough.

When sitting down at the boardroom table, this new breed of customer sits opposite. Engaging them, as you have learnt, being conversant with technology is never enough.

What keeps them up at night? How do you speak their language? And how can you help them deliver business impact through technology innovations?

In the recent the Microsoft APAC Partner Boardroom Series for Partners designed to equip our partners to engage “across every room in the house” of our customers’ organizations, we invited Microsoft’s very own CHRO, CFO and CTO to share more on the priorities and challenges of their peers. We also invited some of our partners who are having success with these new IT buyers to share tips on how to engage these non-traditional audiences in connected discussions and address their immediate needs and longer-term goals.

If you missed the original series, the good news is that they are now made available on-demand for our partners!

Modern Finance: How Partners Can Engage and Empower CFOs

Read the blog here. Watch the session on-demand here.

Hybrid Work: How Partners Can Help CHROs Do It Right

Read the blog here. Watch the session on-demand here.

Evolved Threat Landscape: How Partners Can Empower Customers’ Digital Defense

Read the blog here. Watch the session on-demand here.

Who should attend?

Anyone – sales, technical and marketing – who wants to understand CHRO, CFO and CISO priorities and challenges and boardroom conversations on employee experience, modern finance and security, and learn how to engage/have connected discussions with these new breeds of technology buyers/decision makers.

You may reach out to APAC Partner Readiness at apacpr@microsoft.com if you have questions/requests.

Author

  • Guest contributor

    Senior leaders and subject matter experts from across Microsoft are regularly invited to contribute to the Microsoft Partner Network blog. They explore relevant topics and provide valuable insight into the strategies, tools, trends and differentiators that help our partners thrive.