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According to Gartner, “By 2020, anything other than a cloud-only strategy for new IT initiatives will require justification at more than 30% of large-enterprise organizations.” With innovation shifting to public datacenters, pressure is on ISVs to develop their own cloud roadmap.

Moving to the cloud is a big step, but it might be easier than you think. The Microsoft Azure platform has an array of options that accelerate business transformation. Move to the cloud on your terms, and from there the sky’s the limit.

Overcoming the Fear of Change

This industry has seen a more rapid transformation than any other in recent history. Cloud computing has literally changed the playing field for businesses. But as companies struggle with finding the right way to keep up with the transforming landscape, it’s becoming clear that those who are willing to invest in their cloud migration are the ones who are able to differentiate and stay competitive in a saturated market. Change is hard from a business perspective, but it is also necessary and beneficial when done right.

Example of ISV Cloud Success: Baker Hill

Baker Hill, a technology solution provider to more than 600 banks and credit unions, saw just how critical moving to the cloud would be for their long-term success. They needed to move more than 10 terabytes of data from their parent company’s datacenter in just 48 hours without using a transfer agent or touching anything in the originating datacenter. While that might seem like an obstacle that could leave a company in a standstill, Baker Hill in partnership with Microsoft didn’t let the challenge phase them.

With help from Microsoft, Baker Hill migrated hundreds of databases with time to spare by using Azure ExpressRoute connected to Equinix’s high-speed network. Now that Baker Hill has met its migration deadline, the company has seen the power of business transformation made possible by the cloud and is continuing to transform their offerings with Azure in new and exciting ways.

Example of ISV Cloud Success: Brainshark

In another scenario, Brainshark, which provides its clients worldwide with a cloud-based sales readiness and training platform, needed to find a more elastic solution to handle an ever-expanding volume of video content. To eliminate storage and processing constraints, Brainshark moved to Azure. In addition to improving the end-user experience, the transition virtually eliminated maintenance costs. But that was just the first step.

Next, the company created Brainshark Labs, an incubator for next-generation sales enablement solutions that include wearable technology, virtual reality, and artificial intelligence. For this next chapter of innovation, Brainshark integrated Azure Cognitive Services with HoloLens mixed-reality simulation technology to transform sales training and customer engagement.

It’s stories of cloud transformation like these which give us a glimpse of what the future of technology will look like. The chance to do something new, something different that sets your company apart is what will connect you with your customers and drive enormous profitability.

These are just two of the many success stories we hear born from Microsoft technologies. Are you ready to add yours? Learn more about partnering with Microsoft here.

What challenges have you overcome as a business when it comes to cloud migration and digital transformation? Share your thoughts with the Microsoft Partner Community.