SMB partners –

The launch of Windows Server 2012 represents an important milestone. With 27 million multi-pc small businesses without a server and over seven million server units still running Windows Server 2003, you are presented with a tremendous opportunity to provide new and existing customers with the latest server technology that is unmatched by any competitor.  The inclusion of all features in both Standard and Datacenter Editions is a great windfall for small-to-medium businesses (SMBs) that are typically at the back of the line when Microsoft introduces new releases. This provides even more opportunities for you to grow your business in a competitive environment.

A short list of the exclusive “enterprise-class” capabilities included with Windows Server 2012 that will be valued by both SMBs and Enterprise companies alike include:
  • Robust, multi-server management of local and remote servers with enhanced Server Manager
  • Simplified high availability and disaster recovery with Hyper-V Replica
  • Planned maintenance flexibility with Share Nothing Live Migration
  • Advanced storage enhancements with Storage Spaces and Pools
  • Easier deployment and administration with vast expansion of PowerShell capabilities
  • Enhanced/simplified DirectAccess
Windows Server 2012 also simplifies SMBs’ path to the cloud, enabling you to build a strong partnership with your customers that translates into an ongoing revenue stream and an opportunity to continually position your other services.  I encourage you to check out the numerous online partner resources and take some time to review the on-demand launch experience to get a more holistic view of this evolutionary release.
 
Even more relevant for small businesses, I’m pleased to announce that Windows Server 2012 Essentials—the ideal first server—has reached the release to manufacturing (RTM) milestone today. What this signifies is that we are delivering the product to our hardware and our partners now, and making it generally available to customers through our volume licensing program on Nov 1st with OEM partners shipping server systems by the end of the calendar year.
 
Windows Server 2012 Essentials has been designed to allow the flexibility to choose which applications and services run on-premises and which run in the cloud. With Windows Server 2012 Essentials, you can take advantage of the same type of integrated email management experience whether you choose to subscribe to Office 365, a hosted Exchange service, or run an on-premises copy of Exchange Server on a second server. Additionally, Essentials has the ability to grow as your business grows, providing an elastic solution that allows you to purchase and then perform an in-place conversion to Windows Server 2012 Standard if your business needs change over time.
 
With the release of Windows Server 2012 Essentials you should  
Let’s keep the energy behind Windows Server 2012 going!
 
– Thomas Hansen