Hello Partners!

 
If you haven’t already heard, Windows Phone has received many exciting updates this week. At Nokia World in Abu Dhabi on Tuesday, Nokia announced a slew of new devices and exciting updates to apps coming soon to Windows Phone. The new devices include the first ever Windows Nokia tablet, featuring a large, high-resolution screen, optional keyboard, and fast charging power. Nokia also introduced a 6-inch top-tier smartphone or “phablet” with lots of storage and its affordable, scaled-back cousin that compromises on price while retaining the big screen.
 
Looking for apps? My kids were thrilled to hear that the long-awaited Instagram is coming soon along with Vine, Flipboard, Nokia Storyteller, and Xbox Video. Last week, we announced the third Windows Phone 8 update, which will be available to existing phones over the next few months and will enhance the performance of these new apps by contributing better performance on high-resolution screens and new user-suggested features. There is so much exciting news – especially hearing that Windows Phone continues to grow worldwide amidst all of these developments.
 
While the new devices released Tuesday have already received praise, Microsoft’s partnership with Nokia started generating buzz months ago thanks to the high-quality cameras available on all Lumia phones. I loved this story when it was initially written and wanted to surface it for you again in case you missed it – One National Geographic photographer took the Nokia Lumia 1020 on assignment in the American Southwest, with stunning results! And, if you haven’t seen these articles showing average customers’ exquisite images created with a Windows Phone camera – it’s a must read.
 
Windows Phones are being used for more than just photography, however. In mid-September, Shell Brazil announced that it will equip company distributors with Windows Phones to increase their productivity on the job. The devices were chosen because of cost benefits and security. With various pricing tiers and advanced security and administration support, the phone is both affordable for companies to adopt and easy to integrate with existing servers. The efficiency, security, and affordability of Windows Phone puts it in a prime position to continue to grow in the mobile market against competitors.
 
At WPC 2014, we’re sure to cover topics like how to incorporate Mobility into existing infrastructures, how to develop apps for Windows Phone, and how both partners and customers can use Windows Phone to grow their business by increasing productivity and lowering total cost of ownership.
 
If you haven’t registered yet, join me at WPC 2014 in Washington, D.C. July 13-17, 2014. The early registration price of US$1,695 increases October 31, so act fast and register for WPC today!
 
Best,

Kati