It’s been nearly four months since the 2013 Worldwide Partner Conference where I showcased a range of devices including phones, tablets, notebooks, all-in-ones, servers and embedded systems. I am incredibly excited about the business opportunity for partners in bringing together the hardware, software and services, and how this winning combination enables incredible experiences that we jointly deliver to our customers.
Windows Devices Provide Business Opportunity
There are several examples of the impact this can have on your business. One example is Emirates Air, who has a custom LOB application running on HP ElitePad 900 tablets for their in-flight services. Meiji Yasuda Life Insurance is another success story, providing 30,000 Fujitsu tablets with Windows 8 Pro with 4G/LTE to its sales personnel in Japan’s largest deployment. The education sector is embracing this as well as seen with Southern Illinois University that is empowering 30,000 students with Dell Latitude 10 Windows 8 tablets and Office 365. These are just a few of the success stories that demonstrate a real business opportunity as you think about building your businesses or solutions with Windows and our OEM partners.
With the upcoming XP End of Support, we have a great opportunity to help businesses refresh their hardware as well as their software and services. With this in mind, it’s important to keep up with the latest hardware innovations and the capabilities of each device to better determine the best hardware as part of a complete technology solution for customers.
Since WPC 2013, OEMs have started shipping some impressive new devices, so I’d like to share a small sampling of these innovations from our OEM partners built on top of the Windows platform.
Starting with the smallest and most mobile Windows device, the smartphone. The most impressive is the Nokia Lumia 1020 with an AMOLED screen, 41 megapixel camera and xenon flash that takes incredible photos and is great for Skype or viewing any HD content. It’s also a great way for mobile workers to stay connected with email, OneNote and Office apps in their pocket.
Another important element of this seamless experience is tablets, and many companies have already begun making this important choice for their employees and customers.
At WPC, I showed the Acer Iconia W3, our first 8-inch tablet and now we have several others. The Dell Venue 8 Pro, Lenovo Miix 2, Toshiba Encore and the Acer Iconia W4 are all coming to market now starting at $299. These little tablets come with ports, support for other peripherals that you expect from Windows and the ability to use a pen and Microsoft Office – so there’s incredible differentiation. And that’s before you even get to the experiences like Xbox in your pocket, Skype on the go, and the touch browser.
Our 10-inch tablets, 2-in-1s, convertibles and detachables provide a full-screen experience with Office and the security, reliability and manageability that businesses need with Windows 8 Pro. HP has the new Omni 10 business tablet at $399 and Nokia just announced the new Lumia 2520 tablet with 4G LTE connectivity.
2-in-1s are a hot new category with hardware innovation enabling creative new designs from OEMs and ways to interact. Customers are loving the ASUS Transformer Book T100 with detachable keyboard for just $349. I showed the Acer Aspire R7 convertible at WPC that really shows off the versatility and no-compromise solutions for customers that want both a tablet and a PC. Additional convertibles including the Lenovo ThinkPad Yoga 13 and the Sony VAIO | Flip PC are now available as well.
All-in-ones are a growth category, with huge innovation in touch and hardware design. One of the best examples is the Panasonic ToughPad 4k with a 20-inch display that is so crisp and clear, that is 1.5 times better than retina! It also comes with a very fine “live pen” stylus that can edit up to one pixel and has over 2,000 levels of pressure sensitivity, so it actually acts like a real ink pen.
These large screen touch devices are being used more and more in business for everyday productivity as well as rich new scenarios. A great example is vertical applications, whether it’s a kiosk in an airport or a hotel, a healthcare solution or a point-of-sale checkout, we’re seeing vertical use of touch in business. Another example is customers moving from large printed materials such as a sales presentation or a graphic design to displaying the content on a portable device that actually includes processor, touch, and viewing capability all in one.
There are hundreds more devices that show the incredible innovation our OEM partners are building on top of the Windows platform and the opportunity you have as you build your businesses or solutions with Windows and OEMs. To learn more about the latest devices from our OEMs, check out the new MPN Windows Device Hub that includes device information, selling tools, TouchWins Device Incentives, special offers from our top OEMs and more.
Thank you for your partnership with Microsoft, let’s sell more Windows devices together!
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