You’re looking to grow your business and find new customers, but you don’t have a lot of time to chase leads – we understand. What if new and profitable customers came to you? Having a complete, up-to-date profile on Microsoft Pinpoint is a great way to increase your online visibility and let prospects know your capabilities and expertise, especially as Microsoft continues to invest in driving customers to Pinpoint. And now, with the recently added Partner Center, there are tools available to help you better manage your profile.
Updating (or adding) your Pinpoint profile doesn’t have to take a lot of time, and we’ve assembled some “hacks” to help you maximize the time you spend.
Increase your search ranking on Pinpoint
Just as you want your company website to be at the top of search engine results, you want your profile to top the list in Pinpoint searches. Increase your chances of the right customers finding you:
  1. Keywords matter most. As you craft your profile, be aware that the keywords users search carry the most weight in Pinpoint results. Be sure your company profile and descriptions of your business applications and services contain the most likely search terms.

    Hot tip! You can use keyword search tools such as the Bing Ads Tool to help determine the most relevant choices.

  2. Competencies come next. Competencies are a great way to differentiate your organization, and cloud competencies in particular are more heavily weighted in the search algorithm, so be sure your competencies are up-to-date.
  3. Be responsive. Responding to leads (accept or pass) received through the Partner Center count as a response and can give you a boost in ranking.
  4. Bonus hack: “Ratings & Reviews” also carry weight with Pinpoint’s search, so don’t be shy about asking your many satisfied customers to leave a review or give you a rating. Having recent reviews (within the past six months) bump you up in the search results.
Get “exposed”
Did you know that we syndicate the Pinpoint catalog to other Microsoft.com sites like Microsoft Small Business Solutions? We are continuing to make investments in driving customer traffic to our partner profiles, as this can expose your profile to millions of potential customers. Make sure you’re in Pinpoint and keep your profile up-to-date so you maximize your chance of being featured on some of the most highly trafficked sites in the world.
Ingredients for a great profile
Make a great first (sentence) impression. Like you, your potential customers don’t have a lot of time to read lengthy profiles, so you’ll need to wow them fast. Tell them why they want to hire you by highlighting your expertise and unique value in the first one to three sentences. These sentences are what will show up in the list of results, so it’s critical to write them with this in mind.
Be a straight shooter. No-nonsense, easy-to-read bullets make your profile scannable. If you have more to say, link to supplemental sources that interested prospects can follow for more information.
Don’t lead leads astray. Be sure your contact information is current – email, phone, mailing address, website. Also, “profile freshness” counts toward your ranking, so check in regularly.
Each year, there are millions of visits to Pinpoint with tens of thousands of leads sent to partners monthly. We made Pinpoint easier and more valuable for users, so leverage our updates to attract more customers and grow your business.
Want some inspiration?  Check out the latest partner success stories.
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