Every one of us at some point in our lives has asked the question, “Can you tell me a story?”
 
In one way or another, we’re all storytellers, as well as willing consumers of stories. Think about it. All our lives we’ve been programmed to think “visually,” and even though there is no definitive replacement for the written word, we thrive on hearing a story.
 
I think sales is all about storytelling – giving your customers information they can use to better understand your product or service. We rely on stories that shape how others view you and your company, and persuade the listener to take action on some level.
 
Businesses frequently forget about the story by relying, instead, on stale sales collateral that suck out the passion. Jennifer Aaker, a professor of marketing at Stanford University’s Graduate School of Business School, says that stories are 22 times more memorable than facts alone. The human brain is hard wired to remember stories, not to hold on to facts, figures and statistics.
 
At Microsoft’s World Partner’s Conference, July 7-11 in Houston, Microsoft’s Chief Storyteller Steve Clayton will share modern storytelling examples and techniques that can be applied to organizations of all sizes and across various platforms. The session will include practical advice and next steps you can apply to become a better storyteller.
 
It’s time to tell your own story. Attend this session and learn practical, hands-on methods that will allow you to begin crafting – and telling – your own stories.
 
–Asher