This is an exciting time for our messaging and communications space! You likely have already heard about the changes to the Unified Communications area of Microsoft’s business – thanks to your feedback, we’ve divided the Unified Communications competency into two new competencies based on how you do business and what solutions customers are looking for related to our Exchange and Lync technologies.

 
Presenting: Microsoft Messaging and Communications competencies in the Microsoft Partner Network
 
The split of Unified Communications into these two areas empowers you to better differentiate your expertise in these areas based on the focus of your business. I am confident that this change will help you become more competitive in the market and more clearly partner with each other to provide the best solutions to our customers, with targeted benefits to help deepen your messaging and communication practices, including focused technical and sales training and internal-use rights licenses to enable your business practices. The differentiated branding around these competencies will also help set you apart as go-to experts and will help you partner with others more clearly in the market.
 
So, are you a Messaging partner, Communications partner…..or both?
 
Providing Anywhere Access for Customers
Is your expertise in implementation design, deployment, and support of Microsoft Exchange Server? The new Messaging competency plays to your strengths in delivering top-notch messaging solutions and helps you transition your customers to the cloud.
 
Keeping People Connected
Is your business focused on selling, delivering or supporting voice and video solutions via Microsoft Lync? If so, the new Communications competency highlights your investment in advanced communications capabilities, including IM/Presence, conferencing workloads, PBX integration, and Lync Online.
 
There’s a lot of momentum around Exchange and Lync —it’s the perfect time to get on board and really differentiate your organization by qualifying your business around these new competencies.
 
We hope you’re excited about the split—we sure are!
 
Best Regards,
Julie​