​Hello Partners!

In just over a week I will be seeing all of you in Washington, D.C., and I can’t wait! With WPC so close, I want to remind everyone to make time in your schedule for the track keynote sessions. The track keynotes are designed to provide an overview of each industry megatrend, and will help you decide which other sessions to attend throughout the week.
Before you select your sessions for WPC, watch the FTA video on how to choose the most relevant sessions for you. Partner Jeff Hilton has been attending WPC since 2003, and offers useful insights on choosing sessions. Hear his advice on how to get the most out of WPC and find out which sessions are historically most valuable.
Filter the session catalog by type to find these major sessions based on our five tracks. You can also add the track keynotes to your schedule in WPC Connect using the Session Scheduler. Please note that adding sessions to your schedule does not guarantee a spot, so be sure to arrive early to get a good seat—the track keynotes are filling up fast!
Read on for a snapshot of our track keynotes, and make sure to attend to find out why we’re focusing on these industry megatrends and what you can do to grow your business in each space.

Leadership, Sales and Marketing Track Keynote: Leader 2 Leader, Building the Future
Channel Chief Phil Sorgen assembles leadership trailblazers to discuss themes that affect IT leaders today. You, our partners, are on the leading edge of an industry in transformation. The fast pace of innovation demands make-or-break leadership capabilities. This session sets the stage for a week of rich dialogue in the leadership track.

Mobility and Devices Track Keynote: Winning With Mobility – Microsoft Solutions for the Future of Business
Are you ready to meet the rising demand for mobility in the market? For your customers this means mobile devices, cloud solutions, security improvements and applications to fit the needs of modern business. Learn about the product roadmap, incentive programs and key investments that will enable you to capture new opportunities.

Cloud Track Keynote: Maximize Your Cloud Business
Don’t think you can be profitable in the cloud? In this panel session, a successful cloud partner, a top venture capitalist and Microsoft leaders discuss critical success factors that power a thriving cloud business. Hear best practices and tips on creating sustaining customer relationships, practices that accelerate the transition to profitability and investments that create a stronger market valuation for your business.

Enterprise Social Track Keynote: What’s in It for Me?
The world has become a giant network with faster responses, better experiences and personalized engagement. Information moves rapidly and people are connected more than ever. These people are your customers and they expect more from you. In this session, Microsoft’s senior leaders walk attendees through Microsoft’s vision and strategy for enterprise social and explain the opportunity for partners in this space. Learn to leverage the power of social networks at home and at work to get more done faster.

Big Data Track Keynote: Accelerating Your Business with Microsoft Big Data Solutions
Now is the time to tap into the value of big data to grow your business. Join Microsoft General Manager, Eron Kelly, to learn about the advantages of Microsoft’s big data and analytics investments. Utilize these new data solutions to take your practice to the next level. Help your customers gain the value from big data—predict and seize business opportunities and ultimately expand your business.
You don’t want to miss the track keynotes! Add them to your schedule via the session scheduler on WPC Connect and arrive early to get a seat. In addition to the track keynotes, we have over 350 sessions at WPC and choosing which to attend can be a tough decision. The track keynote snapshots above give you a glimpse to help you discover growth potential for your business. Are you moving to the cloud, or need to incorporate big data and analytics? Attend track-specific sessions to learn about Microsoft’s solutions for your business. 
I look forward to seeing you at the track keynotes at WPC in Washington, D.C.!