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Networking, marketing, and differentiation—all are smart ways to extend your reach and build your business. Today’s recommended resources point you towards great tools and resources to improve your efforts on all three fronts:

1. Women in Technology community

The International Association of Microsoft Channel Partners’ Women in Technology (WIT) community is a great way for women in the tech industry to connect and support each other. We know organizations do better when women are included, and WIT is in the forefront of helping women succeed in information technology to the benefit of the industry as a whole. Subscribe to the WIT newsletter to get info on upcoming events and initiatives that can help you build a stronger business.

Attending the 2016 Microsoft Worldwide Partner Conference? Join us at the WIT luncheon at WPC 2016 to network with women throughout the Microsoft ecosystem, and get inspired by some amazing speakers. In 2015, more than 400 women from 30+ countries attended, so don’t miss out on this unique, powerful networking opportunity!

2. Smart Partner Marketing assessment

Search Engine Optimization, social media, mobile marketing: it seems like every day there’s a new digital marketing trend to learn about. How do you sort through it all and determine which trends are the best fit for your business? Before you start moving forward with new marketing tactics and channels, it’s best to get an idea of where you are. That’s where the Smart Partner Marketing assessment comes in. Answer just a few quick questions, and we’ll provide you with custom-fit marketing advice. What are your next best steps? From identifying and communicating your unique story and value proposition to planning webinars and online events, we have resources to help you maximize your marketing team and budget.

3. Customer stories

Differentiation is key in a crowded marketplace like ours—what’s the “wow” your company offers your customers? Our Customer Stories are a great source of inspiration for just that. See how your fellow partners are using technology to make a difference, like alligatortek’s Produce Donor Portal, a site that enables Feeding America to get fresher produce into the hands of those who need it most, faster. Or get inspired by how partner Ascribe realized untapped data on doctors’ notes could help identify potential outbreaks before they start.

Has a specific Microsoft Partner Network resource helped you take a next step, or institute a new best practice? We’d love to hear about it, so please share on our Facebook page!

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