All of the recent product launches has reminded me of the huge contribution our OEM partners make toward extending the reach of Microsoft technologies to new markets—and to new scenarios. Windows 8 delivers new opportunities for innovation in form and function. And our OEMs are responding with beautiful devices that enable users to take advantage of the best that the new Windows 8 operating system has to offer.
Today, however, I’m thinking about Windows Server 2012. For OEMs, the opportunities around this product can be as significant as those for Windows 8. Almost half of the Windows Server installed base is still running Windows Server 2003, making modernization a key selling point. And spending of IT infrastructure for private cloud is only going to increase. All of the new features and capabilities built into Windows Server 2012 can help you make the most of this trend, too.
I encourage our OEM partners to take a look at the OEM Partner Center, which offers lots of new technical, licensing, and sales and marketing materials that you can use to help your customers make the best choice of server hardware and software to fit their business needs. OEM distributors can also host bootcamps for their resellers that cover a range of sales and technical topics. And on Webcast Wednesdays, you can hear from Microsoft OEM experts about how you can make the most of the Windows Server 2012 opportunity—and because it’s a live event, you can ask questions! Even if you can’t make it, the sessions will be recorded and made available through OEM Training Zone and Microsoft Worldwide Events.
I was really excited to learn about all of these resources that are focused on our OEMs, and I hope you are, too. In fact, I’d say now is the perfect time to jump in and take advantage of the momentum around Windows Server 2012. Jump in – take advantage of our resources – and engage with the OEM community!