@judsonalthoff, linkedin.com/in/judsonalthoff

From healthcare to government, retail to education, and manufacturing to finance, all industries are experiencing the fourth industrial revolution — following the age of steam, electricity, and electronics, and IT. No one knows this better than our partners, all of whom are committed to helping customers capitalize on the digital opportunity and avoid being left behind.

Four Pillars of Digital Transformation

Here at Microsoft, we are in the business of empowering organizations to re-envision their business model and engage their customers, empower their employees, optimize their operations and transform their products. During today’s keynote, I shared several powerful partner success stories, each aligned to a pillar. In addition to Track’em, featured on the Microsoft Transform blog, three other stories stand out.

Engaging Customers through Powerful Insights

Sephora, a global leader in the cosmetics industry, was seeking out ways to create more intelligent, data-driven experiences for its customers. In partnership with marketing consultancy SapientRazorfish, the company has created a solution to reach customers by email, direct mail, SMS, and mobile push notifications when their favorite products are in stock, on sale, or if they are near one of Sephora’s retail stores. Leveraging PowerBI and Adobe Analytics, the Sephora platform lets customers quickly make purchasing decisions — all while giving the retailer a better understanding of how best and when best to engage customers.

The combination of the Adobe Platform on Microsoft Azure provides a holistic, 360-degree view of a customers’ purchase history. This information, when coupled with contextual data on the environment, season, and time of year during which products are bought, allows Sephora to further personalize the customer experience and build “smarter” marketing campaigns.

Empowering Employees and Saving Lives in South Africa

BroadReach is a tech consultancy that improves the management and delivery of health programs in underserved regions around the world. They connect NGOs, donors, governments, and healthcare providers with the right technology and people to drive positive health and social outcomes.

BroadReach and USAID rose to the 90-90-90 Challenge, an innovative data-driven strategy devised by UNAIDS to combat HIV in South Africa that aims to achieve three goals:

  1. 90 percent of citizens living with HIV to know their status
  2. 90 percent of people infected to be on antiretroviral therapy
  3. 90 percent of those on treatment to be virally suppressed

In partnership with the KwaZulu Natal Department of Health over a five-year period, BroadReach implemented the BroadReach Vantage platform to streamline health delivery analysis, decision-making and improve the quality of service delivery. Thanks in part to the platform’s adoption, evaluation of the 90-90-90 Challenge has shown that viral load completion rates nearly tripled, suppression rates rose from 57 percent to 81 percent, and 55 person-years were saved by automating data collection and reporting. In the five districts where this new approach is being followed, they expect to save half a million lives by the end of 2017.

Looking ahead, the team plans to take the platform to Azure to create a whole new experience, and to use Office 365 and Teams to better connect clinics and staff and to use machine learning to predict which patients have a high probability of stopping treatment.

Transforming Fire Safety in Germany

Working together with HHPBerlin, a fire safety, and engineering firm, Microsoft partner ProMX developed the One System Dashboard, which uses Dynamics for radically simplified workflow management, faster project delivery, and product innovation. The building information management system is built entirely on Azure and provides a 3D view of progress, including real-time project updates, and automatically generated changes to client quotes. The end result is a more coordinated, more price-accurate, and ultimately more detailed and accessible project.

ProMX and HHPBerlin’s digital transformation journey has opened up new market opportunities with cities’ planning/permitting and emergency services departments. For example, their FireFramework program uses a fire simulation system based on a 3D building model to simulate and model potential fire behaviors. FireBot, which uses Microsoft’s cognitive services and vision AI allows citizens to report a fire or other emergency by sending a picture from their phone.

For more insight into these amazing partner stories of digital transformation, check out the live keynote.

Share your thoughts on these partner stories with the Microsoft Partner Community.