For developers, Mango adds a range of new capabilities for delivering richer more compelling apps. In addition to support for SQL LINQ, sockets, and background processing, Mango brings new ways for app developers to make the user experience more engaging and seamless through Live Tiles and integration with Bing search services.
Not only do these new features in Mango extend the premier productivity smartphone experience, but they’ll help partners to grow their business. In fact, a new study by IDC study suggests that by 2012 Windows Phone has the potential to generate annual attached software and service revenue of nearly $300 per Windows Phone device for partners. In other words, Windows Phone for the long-term is a huge opportunity for partners to attract new customers and grow their business.
For app and solution developers, a familiar platform and enhanced development tools in Mango will enable partners to create and distribute new solutions and applications. Partners will continue to leverage familiar tools such as Silverlight, the XNA Framework, Visual Studio 2010, and Expression Blend to bring new apps to market quickly. Some good examples of this are Yellowbook
. Additionally, Yammer announced today they will be bringing their enterprise social networking app to the Windows Phone Marketplace later this year.
We also recently released the Windows Phone Mango Beta 2 Developer Tools
so developers could try out the new capabilities and get a jump on building and testing new apps for Mango.
Revamped Mobility Competency and Added Discounts for Microsoft Partners
As part of WPC, we are happy to announce several new benefits designed to help partners experience Windows Phone and promote their Windows Phone expertise to customers.
First, we’re making it even easier for partners to obtain and experience Windows Phones with a new Windows Phone Discount Program. Partners with at least one Microsoft competency can take advantage of exclusive discounts from mobile operators and hardware vendors for all of their employees worldwide.
We’re also making it easier for partners to stay informed through a new MPN app for Windows Phone, which provides access to exclusive technical and sales content.
New Microsoft Partner Network Application for Windows Phone. Showing, from left to right: Search Page, Home Page, Community Page
In addition, we’re revamping the Mobility Competency
certification. Partners can earn the Microsoft Mobility Competency for their organizations through newly revised Windows Phone training. And for the first time, beginning with the next round of MPN updates this fall, partners will be able to obtain the Microsoft Mobility Competency certification for their company by developing an app that meets specific criteria as a business application. Through the Mobility Competency, partners can become and stay proficient in Windows Phone app development and solution deployment. They will also be able to utilize a special MPN logo—available immediately—to distinguish their apps in the Windows Phone Marketplace and App Hub.
Exciting times indeed! With new partners, new products, new platform capabilities, new partner benefits, and more great apps and solutions being delivered every day, it is a great time to be part of the Windows Phone ecosystem and take advantage of the tremendous opportunity ahead.
For information about the opportunities with Windows Phone Mango or the Marketplace, visit our Partner site