I’m back on Microsoft Corporate Campus after a whirlwind week zipping through Latin America. My itinerary took me to Costa Rica and Panama—both first-time trips for me—followed by São Paulo and Belo Horizonte in Brazil.
Panama Partner Update
I was there to visit large, midsize, and smaller subsidiaries to learn about their marketing needs. I also met with many of their partners to understand how we can support them in growing their respective businesses.
IAMCP Meeting in Costa Rica
It was a very enjoyable and insightful trip. Partners told me about their commitment to Microsoft, and partners of our competitors indicated more and more interest in working with Microsoft.
It was clear that partners are looking to Microsoft to help accelerate their business—with more joint demand generation and co-selling. The joint demand generation piece is something they’re excelling at today. My expectation is that we’ll double our joint pipeline building with partners during our current fiscal year.
We’re also looking at providing increased capability to help partners self-serve, using new digital services such as content syndication. This is solid validation of our approach to helping partners grow their business as a result of partnership with Microsoft and membership in the Microsoft Partner Network.
I was very encouraged by the commitment of Latin American partners to attend the Worldwide Partner Conference in Toronto. I’m looking forward to seeing them in July.
This coming week I host our worldwide partner leaders at a biannual summit in Redmond, WA. More next week.