“I want to build a more profitable business”
– It is no surprise that making money is top of mind for solution providers, but this is especially important as the cloud brings new opportunity to make money – and more reliable money. At WPC there will be several sessions that address the topic of building recurring revenue and valuation. For example, I’ll be offering the session Evolving your business model to improve profitability by selling cloud solutions
where I’ll discuss how successful partners have leveraged new revenue stream opportunities that the cloud has opened up across multiple business models. I’ll address how these business model evolutions are providing the foundation to increase margins, establish annuity and allow aggressive growth through new customer acquisition in the whitespace. Brian Cook, executive chairman of Nintex, is leading a session titled Transform your business from IT consulting services to cloud ISV
where he’ll discuss how Nintex secured funding from a venture capitalist firm. In this session, he’ll discuss attributes that are appealing to VC firms, including rapid growth, strong distribution models, a large addressable market, high gross margin and easily predictable revenue. All of these attributes come with selling cloud products and services. Lastly, you will want to check out the Cloud Track Keynote
on Monday titled “Maximize Your Cloud Business.” This keynote will feature a panel of experts including a top venture capitalist and Microsoft leaders on approaches to create more sticky customer relationships as well as practices that accelerate the transition to profitability and investments that create a stronger market valuation.
“I want to know where the industry is going so I can be prepared”
– Change is the only constant in the technology industry, and we are fortunate to have some of the best industry analysts at WPC to help partners understand and navigate that change. Darren Bibby, IDC vice president of Channels and Alliances, will be leading a session that dives into the insights gained from the Cloud Partner Profitability eBook
published earlier this year. The latest IDC research is projecting worldwide public IT cloud services revenue to reach $107.2 billion in 2017 with five times the growth of the IT industry overall. The IDC research found trending insights into how successful cloud partners have not only changed their business strategy, but they have also changed how they market and how they sell. Additionally, we have Tiffani Bova, vice president at Gartner, who will be leading a session titled Reading the Tea Leaves – Future Growth Will Require New Sales Models
. This is going to be a very productive session as Tiffani has a great viewpoint on how the cloud has changed the engagement model, which ultimately changes how customers purchase.
I’m confident you’ll find a number of sessions that can help you towards your business goals, and I encourage you to take a look at all of the cloud sessions
we have in the session scheduler