Presenting a new learning experience: MPN Training subject matter expert (SME) live webcasts! This is your chance to learn about products and solution offerings directly from Microsoft SMEs. Each event will feature a hot topic and a SME who’ll share the latest news and readiness information. The live sessions will feature time for a Q&A, and we’ll record the sessions to make them available on-demand after the initial broadcast.

In October, we kick off this series with members of the Bing Ads team for the session “How to use Digital Advertising to drive leads for your cloud practice.”
More details on the October session
What: Digital Advertising to Drive Leads for Your Cloud Practice
When: Tuesday, October 14, 2014 at 8:00AM Pacific Time
Where: Online
Who: All Microsoft partners are able to participate. Specifically, if you’re interested in small business, marketing, and cloud, or one of the following business areas or competencies, you should highly consider attending:
  • Products: Bing Ads, cloud
  • Job function: Marketing, Sales
  • Roles: Partner Business Decision Maker, Partner Marketing, Partner Sales, Partner Training
  • Microsoft competencies: Content Management, Digital Advertising, ISV/Software, Learning, Midmarket Solution Provider, Search, Web Development
Level:  100
  • Michelle Walls: Marketing Communications Manager for Bing Ads
  • Elizabeth Parker: Bing Ads Partner Sales Executive, Business Development
Session abstract and agenda:
Do you want to drive leads and profitability with digital advertising, but you don’t know where to start? Experts from Microsoft will demonstrate how search behavior, industry insights, and Bing Ads can drive leads for your cloud practice. Topics include:
  • Bing Ads value proposition
  • Audience search behavior
  • Cloud and technology industry search insights
  • Next steps to trial Bing Ads
  • Resources
During this scenario-based presentation, Elizabeth Parker, Bing Ads Partner Sales Executive, Business Development, will show a cloud partner what they are missing not using Bing Ads, and how to kick start ad campaigns.
The session will cover how Bing Ads thinks “outside of the box” when it comes to driving tool enhancements that make your digital strategy profitable. You’ll walk away with an offer to trial Bing Ads, and easy steps to launch your first search marketing campaign on Bing Ads.
How to register: 
Registration is open now.
Additional resources for Digital Advertising