Hello Partners!

Consumerization of IT is basically a fancy term for trends that bring consumer technologies into the enterprise, including bring your own device (BYOD). Today’s employees bring their phones, tablets, and laptops from home, and IT departments have to manage these diverse devices. This is one of the biggest challenges facing the industry today.
IT departments used to be very strict about what employees could bring to their jobs. A laptop, phone, or other

necessary device would be provided by the company, and IT would control the security settings and content of those devices. Today, people want to use their own devices for work. BYOD can cause headaches for IT departments because they must provide the same experience and security across every device. And with some statistics indicating 5.7 devices per household, that’s a lot of work for IT. These challenges, however, provide huge opportunities.


The IT game has changed heavily, and has influenced Microsoft’s transition to a devices & services company. Microsoft has evolved past its original motto of “a computer on every desk and in every home” to focus on providing a “family of devices and services,” rather than just personal computers. The devices & services strategy and the drive to move to the cloud mean that IT departments can now support new customer needs. It no longer matters what device people bring to their jobs. If you have Office 365, for example, you can use any machine to open and use all of your files—the experience is the same, regardless of device. IT has evolved to be able to serve the correct platform.
It’s not always quite so simple, however, as companies’ specific needs complicate the general consumerization of IT and BYOD propositions. Many companies have apps used only internally, for example, and need various security and compliance requirements. These requirements, though they create new challenges, also allow for innovative and custom solutions. Services like System Center and Windows Intune provide a back-end platform that lets IT control the internal technology environment.
One company taking advantage of the new capabilities provided by the consumerization of IT, for example, is Emirates Airlines. The company wanted to enhance customer service and streamline crew management on their airplanes. They knew they wanted to use Windows 8 to run a custom application, and they were able to choose the right tablet for their planes, knowing they could run their solution on any device.
What does the consumerization of IT mean for Microsoft and our partners? Partners and Microsoft are leading this space with a variety of services. Dynamics CRM Online and Office 365 provide a desktop experience in the cloud, System Center and Windows Intune allow for detailed security control, and Windows Azure can host all of the services necessary for any device, to be accessible anywhere and everywhere.
Sessions at WPC 2014 will detail these solutions in particular to help partners make the most of the consumerization of IT opportunity. Whether partners resell Dynamics CRM or Office 365 licenses, help customers move to Windows Azure, or host data and provide their own customized services, the consumerization of IT space is extremely relevant. We’re committed to helping you stay on top of the most promising trends and realize the advantages to your business.
Come to WPC 2014 to find out more about how you are part of something bigger. Join in, and register today.