​WPC11 is my first Worldwide Partner Conference, and while I have never been to one before, I have a feeling this year is going to be epic! I’m excited to be part of this amazing partner community and to apply my passion for social media to manage the relationship between the Worldwide Partner Group, all of the subsidiaries across the globe, and you.

My foundation in digital marketing—and the ongoing experiences I have with community and social media across many brands and businesses—led me to pitch leading a session at WPC11 that focuses on social media, particularly in the B2B space. I know many of you are engaged in social media since you connect with us here. Social media is a powerful way to connect with customers, and if you’re not already using it to do so, there are many compelling reasons why you should. This is precisely the focus of the session I am holding along with Dux Raymond Sy of Innovative-e, Liza Sisler from Perficient, Tiffany Ingargiola from New Horizons, and Dr. Petri I. Salonen from TELLUS International. Here are the details:
MKT10 – How Social Media Adds Value to B2B Marketing
Wednesday, July 13 3:00 PM – 4:00 PM, LACC 153AB
"As word of mouth and social media become increasingly adopted for building relationships with existing and prospective customers, what is the value of social media when marketing in a business-to-business environment? This session proposes to uncover:
  • Trends in B2B marketing and the forecast in growth for leveraging this tactic to increase awareness for your business and to beat out your competition.
  • Real-world examples from Microsoft partners who are social media practitioners — and getting results, including increased business leads and loyalty among existing customers." (For examples, see the list at the bottom of the page.)
Meanwhile, since this is such a vast topic for a 60-minute session, Dux Raymond connected with many fellow Microsoft partner peers to get their thoughts on how they use social media for business. We’ve uploaded the videos to our YouTube channel and invite you to share your thoughts on this topic at any time.
If you are planning to go to WPC11, please join us at the session. But even if you’re not, you should certainly connect with us here, LinkedIn, Facebook, and on Twitter, or, of course, on the Digital WPC social page. We’ll keep you connected on all things WPC11 this year.
See you in Los Angeles!
Kat Tillman
Microsoft Partners Currently using Social Media