@jensieger, linkedin.com/in/jennifersieger

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As a part of my job, I have the pleasure of meeting with partners all around the world at varying levels of maturity, transformation, and cloud maturity. A common question I get from partners when I meet with them one on one is how their business and cloud strategy stacks against other partners.

That’s why, as a complement to the Microsoft Modern Partner research we recently conducted with IDC Research, we teamed up to build the new Cloud Profitability Benchmark.

How to benchmark your cloud maturity

We identified four core pillars of the modern partner that contribute to building a profitable cloud business:

  1. Differentiate to stand out,
  2. Modernize Sales and Marketing,
  3. Optimize your Operations, and
  4. Deliver Customer Lifetime value.

The new Cloud Profitability Benchmark web experience will help you determine your maturity level for each of those four pillars.

To help you use the benchmark assessment, here’s some guidance:

1. Take the assessment

Start by answering a series of questions about your business, including questions that cover firmographics, customer/market orientation, cloud business metrics, customer adoption and usage, and revenue generating activities. This step should only take about five minutes and will be the basis of your results, so take your time in entering the correct information.

2. Review your results

Once you complete the assessment, you will receive an overall maturity score of Start, Grow, or Optimize, along with an individual maturity score for each of the four pillars of the Modern Partner. In addition to your maturity score you will also be given some recommended next steps to increase your cloud maturity for each of those pillars. Be sure to follow those recommended steps and read the Microsoft Modern Partner eBook series to drill deeper into more best practices.

cloud maturity

3. Build an action plan with your team

Now that you have an understanding of your strengths and weaknesses across the Modern Partner pillars, it’s recommended that you share the results of the assessment with your team. We’ve made it easy to share – simply download and email the results, or click the “Share Results” button on the site.

Pull your team together to discuss the results, build an action plan and assign ownership of the tasks you determine are most important to maturing your cloud strategy. If you have a Microsoft partner account executive, you may also want to share the results with him or her so they can guide you to the best resources and support provided by Microsoft.

Tip: Having your team on the same page in regard to your overall goals is crucial, so be sure to also share the Modern Partner eBook series with the functional leads with your Sales, Marketing, Operations, Delivery, and Customer Support teams.

4. Review your progress and repeat!

Increasing your business’ level of cloud maturity will take a consistent effort, so on a monthly basis, tale the time to get your team together and review your progress and action plan. This is a great time to review your company’s key metrics and discuss challenges and areas of improvement. Check out the Optimize your Operations eBook for a full list of metrics that matter in a cloud business. We recommended repeating the Cloud Benchmark Assessment on a quarterly basis to see how your business is progressing towards a higher level of maturity.

I hope you find this tool useful. I’d love to hear your feedback once you have had an opportunity to play with it! Please feel free to reach out anytime via email, Twitter, or LinkedIn.

What were your benchmark results and what recommendations will you move forward with? Share with us in the comments below.


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