I’m so excited about WPC12 in Toronto. The first worldwide event I attended with Microsoft and partners was 14 years ago; it was an incredible experience. Every year I’ve attended has confirmed that WPC is the best event in the IT industry.

 

 
I’m sure this year’s Worldwide Partner Conference will be one of the most interesting. As always, we’ll have the opportunity to hear directly from top Microsoft executives on Microsoft’s strategy and vision for the upcoming year. This year they’ll also introduce new innovations: tablets, software, devices, solutions, services, and value that we can take back home to our companies. We’ll be better prepared to introduce our customers to new, disruptive technologies as we continue working for a better world, using the best IT solutions in the market.
 
My agenda has a strong focus on networking. I want to know partners from all around the world, talk to them about what we do with our sales and marketing program, M’Ready, and also learn about the great solutions they’re offering, so we can continue growing—together. I’m also looking forward to networking with Microsoft executives, sharing with them our results from FY12 and hearing their ideas on how to continue seeing success.
 
My WPC12 agenda is also full of sessions, to take full advantage of the opportunity to hear from industry leaders about sales, marketing, consulting services, strategies, emerging markets, best practices, etcetera, etcetera … My advice to those going to Toronto would be to prepare your agenda with a couple of sessions ever hour, so that you have a Plan A and Plan B, just in case.
 
I’m also planning to create new connections by visiting the Solution Innovation Center in the Metro Toronto Convention Center. I’m sure to find great solutions from other partners.
 
Every attendee will have the chance to great Microsoft leaders, including Steve Ballmer, Jon Roskill, Julie Bennani, Ross Brown, Karl Noakes, and Kati Quigley, as well as a Vision Keynote from Deepak Chopra. Be prepared to receive valuable knowledge and insights!
 
Of course, parties and social meeting will be a key part of WPC12. I’ve already padded my agenda with several dinners, parties, and other one-to-many sessions where partners and Microsoft representatives can interact in a more casual environment.
 
We’re definitely entering a New Era with WPC and a big change in our industry. Be prepared to take advantage of it. I’m confident that, as Microsoft and partners continue to collaborate, we’ll continue to be part of the best partner ecosystem there is. Let’s be better together!
 
 
M´Ready for WPC … Are you? 
– Ulises​