At WPC, our goal is to create a setting where partners can find new opportunities for growth, connections and profitability. In order to facilitate these connections, we have designed a number of onsite experiences to help you get the most of your time at the event.

The Community Hub

Located within The Commons, the Community Hub space is all about connecting the right partners at the right place at the right time in order to build high-potential partnerships. You can think of the Community Hub as a neighborhood–we’ve brought together a selection of communities within the partner ecosystem in order to make it easy for WPC attendees to find others with similar needs and interests.

This year, we have incorporated social and digital experiences throughout the Community Hub to encourage partners to explore across communities. Cross-discipline partnerships are a key element to differentiating your business, and those who partner successfully, experience the fastest revenue growth. As you explore the Community Hub, aim to find other communities with complementary needs that have the potential to extend your business and network.

In addition to networking opportunities, the Community Hub features a number of key sessions from partner and industry experts. Once you’ve registered, use our Session Scheduler tool to explore these sessions and add them to your calendar. By fusing focused learning opportunities with community-centric networking, the Community Hub provides you with an ideal environment to get business done.

On the night of Sunday, July 10, come join us in the Community Hub for the Welcome Reception to kick off your conference experience with great music, a margarita bar, and lawn games!

Read on to learn more about a few of our featured communities and their onsite presence at WPC 2016:

WPC Women

WPC Women is an event-wide initiative focused on connecting the conversation about women in business and technology to the top priorities of our partner channel: building strong networks, driving innovation, and leading with purpose – leading to success for all business leaders. Within the WPC Women booth, you will find educational and actionable resources. Make sure to join us on Monday, July 11 in the Community Hub for the WPC Women Happy Hour, and throughout the week for content in the Community Hub theatre.


The International Association of Microsoft Channel Partners (IAMCP) is the leading organization for business networking in the Microsoft partner ecosystem, with 100+ chapters in over 40 countries around the globe. Learn how the IAMCP community can help you grow your business while receiving mentorship from top Microsoft partners.

ISV Lounge

Visit the ISV Lounge and search the 2016 WPC ISV Application Catalog to find software solutions and partners to help grow and extend your business. If you are an Independent Software Vendor (ISV) or Systems Integrator (SI), plan to attend networking events taking place in the ISV Lounge aligned around key vertical industries and technologies to help you make relevant business connections. For a schedule of the networking events, stop by the lounge during the Sunday welcome reception.

Hosting & Cloud Providers Lounge

The Hosting & Cloud Providers Lounge is your touch-point to connect, learn and network. Connect with Microsoft subject matter experts, learn about licensing and partner programs that can help transform and grow your business and network with other partners in Hosting & Cloud Service providers’ community.

SAM Lounge

Stop by the SAM Lounge to meet members of the worldwide Microsoft SAM community, get your questions answered, and connect with other SAM partners from around the world. We will also have SAM SMEs Adrian Butler and Filip Lauwereys on hand for 1:1 demos and mentoring sessions. Our goal is to provide SAM partners with the opportunity to have in-depth conversations on selling the value of SAM & SAM services, and to answer any WorkSpace questions you may have.

Partner Seller Lounge

Visit the Partner Seller Lounge to learn and share experiences on the business benefits of the Partner Seller Program and Co-Engagement motion with the Microsoft sales teams. Meet the Microsoft field champs and Partner Sellers from around the world and see Co-Selling with partners in action.

Public Sector Lounge

Technology will play a vital role in helping the world achieve the objectives of the United Nations 17 Sustainable Development Goals (SDGs). Visit the Public Sector Lounge to explore how your company can align so that can be messaged to our mutual customers.

Come join us in the Community Hub to connect with partners across the world at WPC 2016, and in the meantime, start building your own community and network now. Use WPC Connect today to start scheduling meetings with the partners you want see in Toronto, and join the partner conversations on the Microsoft Partner Community to build and grow your community all year long.

For those of you who have yet to register, make sure you register by June 30 to receive your All Access pass for the price of US$2,195.

I look forward to seeing you there!


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