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The cloud is here, and it’s not just early adopters and “born in the cloud” solution providers embracing the opportunity. Regardless of where you are in the transition to the cloud, it’s critical to us that your journey continues to evolve—and WPC is here to help make that easier.

At the 2016 Microsoft Worldwide Partner Conference, our goal is to help you understand where we see the greatest growth potential in the IT industry and provide you with the knowledge and connections you need to achieve future success.

This year, discover what it takes to create and maintain a profitable cloud business by attending the “Modern, Profitable, Cloud Partner” general sessions, hosted by Microsoft Partner Network’s leaders in cloud profitability. Based on IDC research and discussions with thousands of partners worldwide, these sessions will explore the four pillars of the modern partner that contribute to building a successful cloud business, as described in the new Modern Microsoft Partner IDC eBook series:

Part 1: Differentiate to stand out and modernize your sales & marketing

Led by Jen Sieger, Partner Profitability Strategy Lead and one of the key creative minds behind the Modern Microsoft Partner IDC eBook series, this general session will drill into the first two pillars of the modern partner: differentiate to stand out and modernize your sales & marketing.

Over the course of this session, you’ll get tips on how to establish a differentiated value proposition, as well as how to attract savvy customers using modern sales and marketing techniques—all based on findings from IDC research.

Part 2: Optimize your operations and deliver customer lifetime value

This general session on the eBook series, led by Brent Combest, Director, Profitability & Compete, will focus on pillars 3 & 4 – optimize your operations and deliver customer lifetime value.

In this session, you’ll hear about best practices and techniques for running a lean, efficient cloud business. Plus, you’ll get tips on how to keep your business mobilized and ready to drive customer lifetime value.

To learn more about the trends you can expect to hear about in these sessions, download The Booming Cloud Opportunity and Differentiate to Stand Out eBooks from the Modern Microsoft Partner eBook series. Then, take a look at all of the great topics in our WPC 2016 Session Catalog to find the right sessions for your business.

We’ll continue to introduce even more sessions and featured speakers each week to keep you informed of all the exciting content we have to offer, so check back frequently. Starting in June, registered attendees will be able to start building their personal session schedule with the Schedule Builder tool.

If you haven’t already, register today to join us for WPC 2016 and receive your all access pass for the price of US$2,195!

I look forward to seeing you there!

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