Ensyst is going big with their managed services and adoption practice.
The former traditional SI partner now charges an impressive $100 per user per month for their managed services, and forty to fifty percent of Ensyst’s customers are leveraging their managed services offering.
How do they command such a high price point for their managed services?
I recently sat down with Nick Sone, CEO of Australia-based Ensyst, to learn more about his secret sauce, and found out that it’s pretty simple: provide an end-to-end solution for customers.
In order to serve up that secret sauce, Ensyst uses three key ingredients:
- Unlimited end user support
- Proactive monitoring and maintenance of all infrastructure
- Level 1, 2 and 3 support from desktop to datacenter
Check out what Nick has to say about how he’s differentiating the company and achieving impressive profitability in the cloud:
How do they do it?
Ensyst is leveraging their Microsoft relationship, competencies, training, and awards to build customer trust, win new business, and differentiate themselves.
By offering managed services in all of their proposals and segmenting the market clearly to identify customers who are looking for their managed services solutions, they generate leads.
By placing heavy emphasis on driving adoption once a customer has made a purchase, they satisfy customers.
Finally, by investing deeply in ensuring their architects are trained on the latest Microsoft technologies, and showcasing their industry expertise on blogs and other social activity, they stay on the cutting edge.
Bigger and better with the cloud
Today, Ensyst has grown exponentially, with a heavy focus on Azure and hybrid cloud consulting, migration and managed services.
In December of 2014, Optus, the second largest telco in Australia, was looking for differentiation in the cloud. Ensyst provided just the solution. Ensyst had experience and skills on the Microsoft platform, a large customer base, and healthy managed services business which was generating high margins. By acquiring Ensyst, Optus had its cloud differentiation.
“I am using Microsoft to help me differentiate. We have seven gold competencies now. This is a great signal to the market for things you are good at,” Nick said in our interview.
The Microsoft Cloud Partner of the Year award they earned last year couldn’t hurt, either.
If you have feedback, questions, or if you have a compelling story to tell about your business, I would love to hear from you! Please reach out via email, Twitter, or LinkedIn.
Until next time,