During WPC 2014, Phil Sorgen and Gavriella Schuster shared Microsoft’s commitment to helping our partners be successful in the cloud. Phil referred to it as “putting partners first in our go-to-market strategy” and touched on the cloud-focused, performance-based competencies we would be introducing in the upcoming months. In her blog, Gavriella outlined how the new competencies fit into an overall plan to help you, our partners, find it easier and more profitable to do business with us.
In September, Gavriella announced the introduction of the first three new cloud competencies based on performance. Recently, Gavriella detailed updates to Customer Relationship Management (CRM) and spoke about how Dynamics CRM Online in Open opens up new opportunities for partners. And today I am happy to announce the completion of the new cloud competency package with the addition of the Cloud Customer Relationship Management (CRM) competency.
The value to your customers
The Dynamics Customer Relationship Management (CRM) Online solution allows your customers to:
  • Track relationships and interactions, 
  • Automate business processes, and
  • Discover valuable, actionable information within their own data.
Your customers will have the power to leverage Dynamics CRM to implement sales force automation, marketing automation, customer service, and social media engagement. Further, Office 365 and Dynamics CRM are built to be integrated, meaning many potential Dynamics CRM customers are already familiar with the interface and will uncover the benefits that much faster. Add a Dynamics CRM competency so your customer can leverage an already trusted resource – you – to further increase their productivity and profitability.
The value to you, our partner
With the addition of this competency, partners will be able to offer customers complete, comprehensive cloud expertise. Currently less than 1% of Office 365 subscribers also have Dynamics CRM Online, and this represents a huge opportunity to increase the value of your services. By offering Dynamics CRM Online, you can:
  • Increase average revenue per user by adding complementary productivity offerings,
  • Leverage new cross- and upsell opportunities,
  • Differentiate yourself from competitors with expanded solutions, and
  • Establish additional revenue streams.

Achieving the new competency makes it even easier to bring new customers aboard or expand the subscriptions of existing customers – just another way we’re showing our commitment to helping partners achieve success in the cloud.

To find out more about the new competency, check out these resources:
  1. Cloud Customer Relationship Management. As with the other cloud competencies, partners who obtain the new Cloud CRM Competency will enjoy significant benefits, including unlimited Signature Cloud Support, access to valuable IURs, an online demo tenant, priority placement in the Pinpoint Marketplace, and eligibility for Services Advisor incentives.
  2. Elevating Productivity with Office 365 and Dynamics CRM Online. This video will take you through the reasons for adding Dynamics CRM Online to your existing offerings and connect you with resources to get you started – today.
  3. Microsoft Dynamics CRM Online Path to Partnership. Identify where you are on your partnership journey, then determine next steps for capitalizing on the cloud CRM opportunity.
  4. The Dynamics Learning Portal. Here you’ll find all the readiness information you need to get started.
We want you to build your CRM business, prove your expertise to existing and potential customers, and enjoy the benefits of the Dynamics CRM Competency, so we’re offering a wide range of resources to help you get started.
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