“It’s never been a better time to be a cloud business. IDC estimates the overall CRM applications market is forecasted to reach $38.6 billion by 2019, growing at a compound annual growth rate of 7.3 percent. Whether you’re building a cloud business, looking to move from an on-premises business, or interested in expanding your offerings, sell the best in personalized, proactive, and predictive engagements.”
-IDC: An Eager Buying Population for CRM for Partners, April 2016
The CRM opportunity is growing, and now is a great time to use Dynamics CRM to make the most of that opportunity with your customers. Partners can bring more value by optimizing operations and engaging customers. Microsoft Dynamics can help you do just that.
Microsoft Dynamics helps keep the focus on customers
Microsoft Dynamics is the cloud-based CRM software application partners are leveraging to provide SMBs and enterprises with the business solutions they crave. It provides solutions for sales, service, marketing, and even social engagement all with the connectivity and convenience of a cloud-based suite. Capabilities supporting business opportunities, leads, forecasts, orders, and digital marketing (just to name a few) all come together to transform SaaS services for key business processes. Businesses depend on Dynamics to organize, track, and leverage customer information all from a central, comprehensive perspective.
Here are a few highlights:
- Transition from “monolithic application suites” to purpose-built, SaaS applications with built-in intelligence. A cloud-based Dynamics integrates seamlessly with Office 365.
- Introduce disruptive and customer centric business model designed to build just what you want and buy just what you need. This ensures that all roles have access to all the data they need to be successful and stay connected.
Think about how much more value you bring to your customer when pairing IoT with Microsoft Dynamics. They can win more business with real-time data to increase sales and proactively improve customer service. Sandvik Coromant, a company that supplies cutting tools and services to the metal cutting industry, recently developed a solution that integrated all elements of the production flow–people, machines, tools and data. This allowed them to deliver an unprecedented level of field service and empower customers to make the best possible business decisions.
Here’s how you can leverage Dynamics 365 with your customers
Step 1. Stay in the know
Stay up to date on the latest in Dynamics 365 with the official announcement blog, and follow Dynamics news for more updates throughout the year. Up to the minute discussions around CRM, customer experience, industry verticals, and newsworthy events are all at your fingertips on the blog. Jump in on the comments or community discussion with any questions or insights you’ve come across in the field.
Step 2. Know the competition
Want to learn why Microsoft Dynamics tops competing CRM software? Maybe it’s our deep integration with Office 365. Or maybe it’s all about Power BI’s data visualization. We’ve also got Cortana on our team, so really it’s anybody’s guess. For more required reading on where Dynamics fits into the CRM market, these Wall Street Journal and TechCrunch articles break it down for you.
Step 3. Let Dynamics CRM help you drive sales
Nothing can showcase Dynamics quite like a demo. Take Dynamics CRM for a Test Drive to see just how powerful it is in the field. The test drive will show you exactly how to use Dynamics CRM to nurture a lead through the sales cycle, resolve customer issues, and even determine the success of your marketing efforts. You can use the demo from the perspective of a brand manager, campaign manager, sales rep, or even social engagement user. With this unique perspective on what Dynamics can do for your customers, you’ll be able to share your excitement around this offering.
Step 4. Connect with Partners
A growing number of Microsoft partners have been able to find value in partnering with Dynamics CRM. Apps like LinkedIn’s Sales Navigator, MTC’s CoffeeSender, and PowerObjects PowerNurture have already hit the ground running. The opportunity is especially great within various industry verticals like Retail, the Service Industry, Manufacturing, Finance, and the Public Sector. Dig in to the Microsoft Partner Center for ideas on companies to collaborate with on CRM projects. They are also an endlessly valuable source of information within the Microsoft Partner Network.
How do you see your clients using Dynamics 365 to help support their businesses? Tell us what you’re doing in the comments below!