Object Consulting is the winner of the 2013 Worldwide Cloud Partner of the Year for Enterprise Customers, awarded at WPC in Houston in July.  We were honoured to have Jon Roskill, Corporate Vice President at the time, highlight our accomplishments in the Day 3 keynote. The award, and our accomplishments, certainly increased our presence on the Alexa Global Traffic Rank.

Many people have since become interested in learning how Object Consulting, a 25 year old SI company, has not only made the transition to the cloud, but won the award and been as successful as we have been in terms of revenue growth.
This is the first of three posts we’re going to make to share some of our thinking and how and why we’ve done what we’ve done.
Our Transition to the Cloud
We are an Australian Systems Integrator.  We’re 25 years old and about 300 staff strong.  Up until about four years ago, we were a pretty standard software-based SI, building custom-developed software projects for customers won through responding to requests for tenders and providing skilled resources to supplement projects being executed by IT Departments in enterprise customers.  What we didn’t do was “really partner”.  I say “really partner” because, though we had long been a Microsoft Gold Partner, there is a big difference between being a Gold Partner and “really” partnering – this is something I’ll talk about more in a later post.
Four years ago companies started to take advantage of less costly development and offshoring. Faced with significant competitive pressures from offshore developers, it was time for us to change our model. We needed to move away from the ‘price’ argument and find other ways to compete.  We looked to new technologies, user experiences and closer partnering to achieve this, included moving our focus to the cloud.
For Object, the move to the cloud was originally driven by our desire to compete more effectively.  We had quickly recognised the tremendous opportunities offered by the cloud, and we knew we needed to move fast to be ahead of everyone else. At WPC 2013, Microsoft talked extensively about these opportunities, making reference to the findings of the IDC research ‘Successful Cloud Partners’.  At Object, we have worked these out ourselves along the way through our experiences:
1. Hybrid solutions are a very suitable answer for scenarios where customers are unsure or unclear how and whether to move a workload to the cloud.  Some of these scenarios were particularly challenging for us, given that there were no cloud data centers located in Australia.

2. We have performed exceptionally well after moving to the cloud, and the growth in cloud projects have almost entirely fuelled that growth – although it isn’t as simple as all that and we’ll share what we’ve learned in future articles.
3. We gained a competitive advantage in moving to the cloud early and, in a later post, we’ll share our thinking on why every partner must move to the cloud – late, early or otherwise.
4. We have created new solutions and lines of business since our move to the cloud – most of which were either too hard or not possible beforehand.
5. We jumped right in with both feet and benefited from it.  Every business is different, but we have achieved significant success from it.
In future posts we’ll talk about the projects we won the award for, how we partner with Microsoft and go to market (and grew 130%) and our views on what partners should do to move to the cloud.
We hope this post has been of value to you and will help you in your journey.