Benchmark your digital health
Essentially, staying at the forefront of digital transformation is vital for those partners who want to flourish in today’s market. And if you want to stand out to potential customers as the best of the bunch? You’re going to need to up your marketing game. Smart partner marketing from the Microsoft Partner Network The Microsoft Partner Network is here to give your business what it needs to build the foundations for marketing success. No matter the size of your organization, we have the resources you need to take your marketing to the next level. Through our blogs, webinars, and specialized marketing tools we can help you generate more leads, improve customer touch points and build brand loyalty. Where are you on your digital marketing journey? By carrying out an assessment of your existing digital marketing efforts, tracking how often they are carried out, and how much engagement you receive, you can gain an insight into the quality of your digital marketing. Based on these insights, you can then set goals and continue to improve. Partner Benchmarking Tool The Partner Benchmarking Tool, developed by Fifty Five and Five, allows you to audit, test, and track your digital marketing efforts. The software takes a deep dive into what makes your marketing tick, and the areas that need improvement. The Partner Benchmarking Tool is endorsed by Microsoft as the primary method to help partners measure, understand and improve their digital marketing. The tool ranks over 40 metrics, across three categories:
'Looking ahead to next year, we think that partners will be capitalizing on data, developing IP, and providing integrated cloud and infrastructure offerings that utilize the full capabilities of the cloud. Keeping your finger on the pulse of these services while remaining customer-obsessed will keep your business ahead of the pack and at the forefront of digital transformation.'
- Blogging – including frequency, quality, and clarity
- Website – including structure, speed, and SEO
- Social – including output, reach, and engagement
Want to see how your marketing stacks up? Try the Partner Benchmarking Tool now.
”Not only does it highlight the industry’s thought leaders, it also draws attention to the important trends and strategies that are allow them to succeed.” – Chris Wright, Founder at Fifty Five and Five