Application developers live in a changing world. Many applications now have web components. The border between custom development and commercial applications is getting thinner. New dev technologies, new connected devices, and new cloud business models create rich opportunity for application developers to drive greater innovation and creativity.

With Windows Server, Windows 8, Windows Azure and Visual Studio, developers can build the next generation of continuous services that are dynamic, scalable and optimized to connect with a next-generation multi-device world.
We recognize the evolution of dev technologies that are used for both custom and commercial applications and we aim to provide the right tailored engine to help application development partners grow their expertise and their business based on the Microsoft platform and Microsoft technologies, and take advantage of the opportunity presented by a connected universe of devices and data.
With that, we are pleased to announce the launch of the Microsoft Application Development competency – a merger of the ISV, Web Development and Software Development competencies.
Whether your solutions are commercial or custom-developed; whether you build business applications, create advanced web portals or rich client user interfaces – running on premise or in the cloud, the Application Development competency gives you the opportunity to differentiate your business as a trusted expert in application development.
With the Application Development competency, you can differentiate your organization with a customized Application Development competency logo to market your expertise, and gain access to a whole set of benefits designed to help you win customers, grow your business and improve your margin. Watch partner Andy Vabulas’ video to hear his take on this new competency.
The main competency benefits include:
  • Microsoft licenses for customer demonstration, testing, internal training and internal use
  • Visual Studio 2012 Premium MSDN Subscription
  • Pre-sales and delivery technical support
  • Exposure in the Pinpoint customer marketplace
  • Free or low cost technical, sales and business trainings
  • Sales, marketing and demo materials, including a Bing Search Advertising Credit
  • SQL Server Solution Incentive Program (Gold competency only)
  • Designated Microsoft contact (Gold competency only)
 Download the Application Development Competency Guide to get started!