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To Stay Relevant in the Modern Marketplace, Don’t Skimp on Social

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  Knock, knock. Who's there? Not a salesperson. There's no joke here, just an attempt to convey what we all know in 2019 — sales doesn't work like it used to. Not only are direct-to-consumer avenues like door-to-door canvassing and...

Partners get deeper access with co-location of Microsoft Inspire + Microsoft Ready

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The partnership we share with you is of paramount importance to us, and we are committed to helping it grow. And our role as your partner goes beyond us organizing our portfolio of partner programs. It’s about people. So, with the belief that partners...

Microsoft Inspire is the go-to event for every partner: Connect and collaborate to accelerate success—for you and your customers

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  We believe that our partners make us stronger. That’s why each year we host a variety of events focused on helping you grow your business. For pure networking power and the ability to connect, collaborate, and create truly meaningful...

High-quality content marketing and why it’s important

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  Between 4,000 and 10,000 advertisements force their way in front of the average American every day, according to Red Crow Marketing. With all of them vying for our attention, we’ve naturally learned to tune most of them out. Still, some...

Back to Basics: How to Grow Your Business with Digital Marketing

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Every product is a niche product. Even when it has mass appeal, it usually falls into at least one niche. A niche can help you specialize and own your space in the market. When you specialize, you can more easily focus on how your product benefits...

New Assets to Improve Your Hiring, Onboarding, and Retention

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Solving the technical skills gap continues to be one of the greatest challenges for our partners, and I’m delighted to announce the availability of new partner assets to help navigate this competitive landscape, including the much-anticipated Microsoft...