Niamh Coleman author block

Microsoft Partners know that business is first and foremost about meeting their customer’s needs. Today’s digital tsunami of automated marketing, spam, telemarketers, and poorly targeted advertising has left customers disinterested and confused. In order to really engage with your customers, authenticity is key.

The modern partner knows that to attract customers into the buyer’s journey, they must create a customer focused culture and service oriented sales process. That’s where products like Microsoft Dynamics 365 is revolutionizing the customer engagement and business processes experience. Here’s why you should be excited about our next generation of business apps in the cloud.

1. Seamless Integration with a Unified Platform

Dynamics 365 is all about access to end-to-end intelligent business applications. It gives partners everything they need to provide those intelligent business solutions to their customers, all from the convenience and power of the cloud.

The combination of CRM and ERP applications is of incredible value to businesses. The vision behind Dynamics 365 was born from the goal to make business applications easier to integrate into compelling processes quicker and more efficiently. This unified platform makes the development of partner solutions easier to build, test, demo, deploy, and manage. Now, all of Microsoft’s intelligent business apps will align to a common data model. That streamlined efficiency means you will be better able to connect with your customers consistently.

“The powerful ability to combine the business process data from Dynamics 365 with PowerBI, Power Apps, Flow, and Office 365 and deliver a creative solution that really delights the customer gets us all very excited. That’s what it is all about, creating something new that is truly better than anything our customers have ever experienced before!”

– John Pence, President and Founder of Sunrise Technologies, Inc.

2. Integration with AppSource

The fast growing AppSource is another reason for partners to get excited about Dynamics 365. It connects our ISV partners directly with customers to include the expertise and services of SI partners in the implementation of Line of Business (LoB) SaaS apps. Business users who rely on modern apps built around Dynamics 365 can find and demo them all from a single location. Currently, more than 100 SIs are accessible in AppSource and are ready to support the customer journey.

3. Added Value to the CSP Program

If you’re still on the fence about moving to the Microsoft Cloud, Dynamics 365 may inspire you to take the leap. It’s an exclusively cloud service, so it will not be available on premise or in private clouds. If you’re a partner transacting on CSP, Dynamics 365 is a definite value add for your business. Dynamics 365 is designed to fit perfectly with the CSP program, owning the customer solution and end-to-end customer lifecycle. Partners can develop, demonstrate, sell, manage, and support a complete solution with unique dashboards, processes, and customizations. The CSP program offers partners the chance to access new cloud services, more markets, and exciting platform capabilities.

4. The Power to Capture New Opportunities

Dynamics 365 uses the latest in seamless cloud-technology to find and engage new customers. It can help your business drive specialized value with access to software, programs, campaigns, and other resources to hone in on your target market. With this new series of high performing business applications, you can do more to attract and lock in the leads that will help grow your business.

“Dynamics 365 enables us to provide our customers with a far broader range of business applications; we are able to provide solutions to customers not just looking for traditional ERP/CRM – it has massively increased our addressable market.”

– Sam Dharmasiri, Sales Director at eBECS Ltd.

5. Meet Your Customer Needs More Effectively

Dynamics 365 brings together the power of Microsoft’s productivity, advanced analytics, Power BI, and IoT offerings. Coupled with the muscle of Azure and a completely new application platform and common data model, Dynamics 365 is all about providing businesses with the tools they need to deliver real solutions to their customers. The combination of new products, new capabilities, new packaging, and new pricing reflects Microsoft’s forward-thinking and partner centric approach to seamless business processes. That ability to deepen customer relationships by selling more complete solutions is what really brings Dynamics 365 to life.

“Cloud business applications enables faster deployment for our Customers – delivering quicker time to value.“

– Sam Dharmasiri, Sales Director at eBECS Ltd.

6. Built-In Intelligence and Advanced Analytics

Dynamics 365 helps businesses connect with their customers by enabling them to start with the basics, then grow and automate their business capabilities at their own pace. It connects the structured workflow of business applications with unstructured processes and uses built-in intelligence and advanced analytics to guide employees to greater sales or marketing results.

The nimble and adaptable applications of Dynamics 365 allow business users to change and adapt to their customers’ needs in real time, without IT supervision. It allows organizations to reimaging their business processes at their own pace with a consistent yet flexible platform.

“The biggest change for companies like us is that all our solutions used to be add-ons. With Dynamics365 we now are able to take a much broader perspective on our products. We can now set up workflows across platforms, such as Powerapps and even Office 365. That is a big change for us. We now are looking beyond the products themselves and are focusing more on the customer needs and user expectations.”

– Myra-Bella Prins, Managing Director for AXtension

7. Differentiation Opportunities

A cloud-based Dynamics offering opens up the playing field by increasing partners’ ability to differentiate their business by delivering deeper vertical and business expertise directly to their customers. The flexibility of Dynamics 365 provides partners with the opportunity to build or source IP that provides the deep differentiation that will make their business stand out.

“Dynamic 365 really opens new doors. Customers using Dynamics are thinking small. They might want to optimize their finance or their production. Dynamics365 allows them to start small but then grow. With Dynamics365 you don’t just win a deal, you now win a customer. Every go-live is the potential beginning of a new project rather than just one single project. That’s a real opportunity for us.”

– Myra-Bella Prins, Managing Director for AXtension

8. Training Opportunities

To help you prepare for what Dynamics 365 is going to bring to the Microsoft partner experience, check out the Dynamics 365 Blitz (recordings available here and here). During the Blitz, subject matter experts presented and answered questions about value proposition, licensing, business apps, advanced analytics, partner program updates, readiness, and the Application Platform, Extensibility & Common Data Model. Partners can also learn more about Dynamics 365 through the learning portal.

How do you see your business processes reimagined with the help of Dynamics 365? Share your perspectives in the comments below.

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