One of our main goals at the 2016 Microsoft Worldwide Partner Conference is to accelerate the rate at which everyone in our partner community can find and take advantage of new business opportunities.

By focusing on our shared priorities—leadership, collaboration, profitability, differentiation, and transformation—we aim to make this the best WPC yet in terms of the value you’ll get from the sessions and speakers we’re featuring in Toronto.

To get a sneak peek of just how we’re doing that, check out these ten WPC 2016 sessions you won’t want to miss:

1. Think, execute, dominate: The keys to visionary leadership

Are leaders born or made? Former NBA player Walter Bond teaches you what you need to know to be a high-level leader. Learn to create your vision, establish executive presence, and build an aligned organization. Find out more about Walter and his keys to success on the Featured Speakers page.

2. Showcase of partner to partner (P2P) success

Developing the right partnerships can put your business on the fast track to revenue growth. Hear firsthand how the P2P approach has helped foster successful partnerships from a panel of partner executives and Microsoft partner leaders.

3. Leverage Microsoft partner investments to activate and upsell cloud customers

What is Microsoft doing to help partners scale SMB cloud customer activation, sell multiple services, and drive upsell? Learn about the Cloud SureStep approach and hear directly from Microsoft Office 365, Azure, Enterprise Mobility Services, Dynamics CRM Online, and Windows teams on investments they’re making to support partner cloud growth.

4. The Cloud Solution Provider (CSP) program: A platform for maximizing profitability

The CSP program continues to gain momentum and is quickly becoming the preferred license model among thriving cloud partners. CSP helps you act as the central provider to your customers and enables you to capitalize on profitable services revenue streams. Come learn how you can benefit from CSP and use this new licensing model as a catalyst for future opportunity.

5. Compete and win with Skype for Business in Office 365

Determining the right communications platforms and solutions is a complex decision for customers. Help your customers make the best decisions by gaining insights into the competitive landscape for cloud communications, get answers to customer objections, and learn tips on how to position Skype for Business.

6. Competing for the new productivity

Personal and business productivity are rapidly evolving with constant innovations. Microsoft and its partners, as leaders in the productivity space, have to compete with “born in the cloud” competitors like Google, Facebook, and Slack. Learn how to gain the competitive edge in this session.

7. Competing in a world of decisions where data is the new electricity

Data is the new paradigm that enables businesses to operate, connect with customers, and transform their offerings. From traditional data scenarios to advanced analytics workloads, this session addresses how to articulate the value of competing in a highly innovative market against alternatives like Oracle, Tableau, SAP, IBM, and more.

8. Accelerate your cloud business with Microsoft Trusted and National Cloud offerings

Understand how to proactively incorporate trust and choice as a competitive advantage in cloud sales. Microsoft is the only company offering customers control with a complete portfolio of cloud offerings. From private clouds and service provider clouds to regional, local, and sovereign public clouds, our customers can accelerate cloud adoption for mission-critical workloads.

 9. Cloud-first and the Microsoft IT journey: Best practices to help you win in cloud

Get ready to unlock benefits for your organization and your customers through a short study of the Microsoft IT-led migration from on-premises to the cloud. Explore lessons learned and innovations achieved—then get ready to apply these learnings to your own cloud transformation journey.

10. Empowering digital transformation with Microsoft cloud solutions for hosting, cloud, and managed service providers (MSP)

Drive growth and extend your hosting portfolio with high-value, high-margin services. Come hear the vision and strategy for Microsoft-hosted offerings and hybrid opportunities, and learn to differentiate and scale offerings with the Microsoft Cloud Platform and CSP program. This session is designed for hosting, cloud, and MSP partners who want to take advantage of the cloud opportunity—don’t miss it!

Take a look at even more of the great sessions we’re offering in our WPC 2016 Session Catalog. To ensure you get the most out of your WPC experience, start identifying your must-see sessions now. Starting in early June, you can use the Session Scheduler tool to map out your day-to-day activities.

If you have yet to register, listen to what partners have to say about their past WPC experiences. WPC 2016 will provide you with the opportunities you need to learn from industry leaders, build relationships with top partners, and get business done.

To join us for WPC 2016, register today and receive your All Access pass for the price of US$2,195.

I look forward to seeing you there!


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