GTM Blog Series Part 4: How to brand yourself as a Microsoft Partner
The previous blog in our GTM series looked at 5 ways in which you can build effective digital marketing campaigns. In this blog, we turn to branding and how to use your Partner status to your advantage.
Branding is important. It creates recognition with your customers, sets expectations, and helps set you apart from others. One of the advantages of partnering with Microsoft is being able to utilise a Microsoft Partner logo. There are many benefits to featuring the Partner logo in your marketing, from instilling confidence and credibility with prospects, to reinforcing expertise and trust with your customers.
Depending on the level of your relationship with Microsoft and your competencies, you will be able to access different logos:
You can access and download your logo through Partner Center. You can also find it with the Logo Builder, where all the logos available to you specifically are centralised and displayed.
You can use your logo in many different ways. Put it on your website, in printed materials, digital ads or banners, email signatures, and even in presentations. Get the full details of where and when you can use your logo in the Microsoft Partner Network badge usage guide.
The usage guide also contains do’s and don’ts, and information around sizing and usage examples. Please read it carefully before using your Partner logo in any materials to ensure you’ve followed the guidelines. Any changes to the logo made outside Microsoft Logo Builder are strictly prohibited.
The branding area of the Partner Network site gives more detail around the benefits of using your Partner logo, as well as providing links to further resources, including the full guidelines, and details of Microsoft logo usage.
Finally, unless you have a co-branding agreement in place, the only Microsoft logo you can utilise is your Microsoft Partner logo. If you would like to obtain a co-branding agreement, please contact your Partner Development Manager.
With a Gold competency (or some specific programmes), you will be able to create co-branded pieces of content in collaboration with the Microsoft Go-To-Market team. We’ll share more details with you in our next blog, Activating your go-to-market benefits.
If you have any specific questions around how to use your logo, take a look at the usage guide. If you’re still unsure, you can reach out to the UK Marketing Concierge team at UKMC@microsoft.com.