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Virtual PDM Virtual Partner Development Manager
Nov 26,2020

GTM Blog Series Part 3: Five ways you can build effective digital marketing campaigns

As everyone moves on to more digital ways of working, it’s important to consider the ways in how to share your message out to customers and potential leads. When they are looking for organisations to help them drive value in their cloud strategy or new ways of working, they will look for organisations who are successful in those technologies themselves. That’s why digital marketing and content has become key to helping you differentiate yourself from the competition.

Digital content and marketing is a great way to show your customers and potential leads you understand their key issues and have the skills, knowledge, and passion to help them. However, we understand how difficult it can be to have the time, capacity or resources to multiple marketing strategies and social channels.

This is why we have Digital Marketing Content On-demand (DMC). It’s your free digital marketing assistant. Available at no cost to Microsoft partners, DMC delivers fresh, relevant content for you to customise and share on your socials, email, website, or blog. In three clicks or less, you can access and share comprehensive digital campaigns that you can customise for your business. It even offers insights and analytics to help you drive more successful campaigns.

Here’s five ways the DMC can help you build effective digital marketing and content.

1.      Expertly curated marketing and sales content

DMC uses best-in-class marketing and sales content to help you run omni-channel campaigns. The content is curated by marketing experts that understands both yours and your customer’s needs. These comprehensive digital campaigns gives you marketing materials and sales resources that are designed to reach your customers and prospects with the right information, at the right time.

2.      Build engagement

Consistent online engagement makes it easier to capture and close leads. DMC helps you get your message out to your audience consistently with intelligent scheduling and predictive understanding to help you engage with customers at the right time.

3.      Optimise and customise

These campaigns and content can be easily customised with your organisation’s unique marketing messages, or you can let DMC optimise your campaigns automatically with best practices.

DMC is part of Microsoft’s global Partner Network Marketing Benefits program but includes local UK-specific content and use cases to ensure your sending the right messages.

4.      Use insights to drive successful campaigns

You can easily track your impact, reach, and new leads in an easy-to-read dashboard. It offers real-time analytics to help you optimise your campaigns performances.

5.      Grow your skills while you grow your audience

Best of all, there’s a comprehensive training library, tips, and best practices to help grow no matter what your current level of marketing experience is.

Make an impact

DMC lets you leverage Microsoft and the DMC marketer’s deep expertise so you can focus on sharing yours. As we leverage more digital ways of doing things, it’s time to reach customers and leads in an impactful way, with optimised and consistent marketing across all your channels. Watch our webinar below to learn more about getting started with DMC.

You can also get support with your marketing strategy from the UKMC, a team of Microsoft marketing consultants offering all UK partners support, no matter where you are in your marketing journey and partnership with Microsoft.

Keep an eye out for more ways to build strong sales and marketing leads with your partner go-to-market benefits in our next blog.

Sign up to Digital Content Marketing On-Demand