Best-in-class marketing content and programs to help you accelerate time to market, generate demand, and expand your business Go-To-Market (GTM) Services are now included in the Microsoft Partner Network program. Whether you are a network member,...

At Microsoft, we are incredibly proud of our partner ecosystem and the role partners play in helping our customers to have great experiences with Microsoft products and services. To optimize this, we would love to hear about your valuable...

  Article originally written by Mark Leigh. Find him on LinkedIn here. Digital transformation is a journey of incremental advances that, done well, should add up to something really significant. Every day we and our partners work with...

Solving the technical skills gap continues to be one of the greatest challenges for our partners, and I’m delighted to announce the availability of new partner assets to help navigate this competitive landscape, including the much-anticipated Microsoft...

  We are excited to announce the Internet of Things (IoT) Practice Development Playbook to help you accelerate or optimize your IoT-focused practice. One of the most exciting and largely untapped partner opportunities is helping customers corral...

Every product is a niche product. Even when it has mass appeal, it usually falls into at least one niche. A niche can help you specialize and own your space in the market. When you specialize, you can more easily focus on how your product benefits...

Between 4,000 and 10,000 advertisements force their way in front of the average American every day, according to Red Crow Marketing. With all of them vying for our attention, we’ve naturally learned to tune most of them out. Still, some...

Original written by Jennifer S. Tomlinson – find her LinkedIn profile here. The data is clear and customers have spoken: video content is simply the most effective marketing tool at your disposal. Unlike text or static images, video...

Original written by Jennifer S. Tomlinson - find her LinkedIn profile here. In the rush to stay competitive in today’s market, businesses tend to focus on buzz, branding, and innovation. All are critically important, but it’s easy to overlook...

Article written by Jennifer S. Tomlinson. Find her on LinkedIn here. Research suggests internet surfers need just 50 milliseconds to form an opinion of your company after landing on your website. If it doesn’t generate happiness or surprise,...