Oct 12,2021

Security: The $200+ Billion partner opportunity

Microsoft partners and potential partners, discover how you can capitalize on the fast-growing cybersecurity opportunity in Canada and worldwide.

Even before the pandemic accelerated our digital transformation, cybercrimes and breaches represented a growing concern for Canada’s private and public sector. In 2019, StatsCan shed light on the cost and prevalence of cybercrimes, reporting that 21 percent of Canadian businesses experienced a cybersecurity incident in that year alone.

Security represents an immense area of high innovation, opportunity, and action for Microsoft partners.

Security innovations flourish

On the innovation front, the newest generation of intelligent security solutions from Microsoft leverage artificial intelligence, machine learning, encryption, automation, biometrics, IoT, and other cutting-edge technologies. Across every security domain—identity and endpoints, data and applications, network and infrastructure, and holistic protection—Microsoft leads the charge for improved digital defenses.

One prime example is Azure Sentinel, a security information event management and security orchestration automated response solution. Enterprises embrace Azure Sentinel because it delivers intelligent security analytics across their business, providing a single solution for alert detection, threat visibility, proactive hunting, and threat response.

Another example is Microsoft 365 Lighthouse, a solution for small and medium-size businesses who subscribe to Microsoft. This new solution simplifies onboarding and management of Microsoft 365 Business Premium to allow managed service providers to secure devices, data, and users at scale for growing businesses. In Canada, where small and medium-sized businesses employ almost 90 percent of people, Microsoft 365 Lighthouse promises to be a big success.

In tandem with product innovation, Microsoft also partners with government agencies, such as the National Institute of Standards and Technology, to determine security policies and advance Zero Trust. Zero Trust is the modern, remote security model that enables organizations to better protect people, devices, apps, and data.

Microsoft was recognized as a leader in five Gartner Magic Quadrants and seven Forrester Wave reports this year.

Capitalize on the security opportunity

How can Microsoft’s innovations and investments in security benefit you? To start, you can recommend, implement, and manage powerful security products for your customers/clients and drive up your revenue.

How much revenue? In July 2021, Microsoft commissioned a Total Economic Impact study from Forrester on the partner opportunity for Microsoft security, compliance, and identity solutions. Partners reported up to a 130 percent increase in year over year business and identified a total monthly opportunity of $90 per user.

Statista forecasts the cybersecurity market globally to grow from USD $217.9 in 2021 to a staggering $345.4 billion by 2026.

Create your own security offer

Selling security solutions is just the start of the partner journey. Your intellectual property and unique security offers represent the larger revenue opportunity for the growth of your practice. If you build your own solution (such as an app), you can leverage Microsoft security technology in your own offer, removing vulnerabilities and turning security into a powerful differentiator for your product or service.

You can even follow the lead of Canadian innovative partners like Bulletproof, who combine Microsoft solutions with their own intellectual property to produce unique services. They earned  both the global 2021 Microsoft Security Partner of the Year Award and the 2021 Security IMPACT Award based on the incredible success of their Bulletproof 365 Enterprise solution. Bulletproof has built an international reputation and client base through its Microsoft partnership and so can you.

Independent software vendors (ISVs) who want to partner with Microsoft stand to benefit in a myriad of ways from technical support to free software and access to the commercial marketplace. Getting your solution in Microsoft marketplaces and co-selling help generate sales and close deals.

Ready to go global? With four million shoppers every month, Microsoft AppSource (business solutions) and Azure Marketplace (IT solutions) stores are available in more than 100 countries and regions.

Build and certify your skills

No matter how far you go, whether you add security solutions as a cloud service provider or decide to develop a global brand with unique security offers of your own, building and certifying your skills of Microsoft solutions are absolute musts. Through incremental technical training, you can build up your team’s security expertise quickly.

Get started on your security journey

  1. The Security, Compliance, and Identity Microsoft Practice Development Playbook provides a comprehensive guide to building a security practice.
  2. Browse Microsoft certifications and exams for Security Engineers and Security Operations Analysts and discover the associated learning paths.
  3. For one-on-one, personal assistance directly from Microsoft, contact the Cloud Enablement Desk. A specialist can help you maximize your partnership.

More Microsoft security posts

This blog post only scratches the surface of what’s happening with security at Microsoft. The Microsoft Security Blog offers updates about ongoing innovations from Microsoft and its many partners in the field. I encourage you to jump into the world of security with enthusiasm and optimism—it is a very exciting place to be.

  1. Microsoft and NIST collaborate on EO to drive Zero Trust adoption | Microsoft Security Blog by Janet Jones, Principle Security Program Manager
  2. How Microsoft Security empowers partners to build customer trust | Microsoft Security Blog by Vasu Jakkal, Corporate Vice President, Security, Compliance, and Identity.