Aug 13,2021

Winning together with our partners in Asia Pacific

speakers during the event

A key highlight of the Asia Pacific Partner Community Session @ Inspire 2021 was the fireside chat hosted by Grace Ng, Head of Strategic Partnerships, Global Growth Markets & APAC at Cognizant; with Andrea Della Mattea, President, and Vivek Puthucode, Chief Partner Officer, of Microsoft Asia Pacific, to provide partners in Asia Pacific with a view of the opportunities in the region and Microsoft investments that address these growth potentials.

During the panel discussion, Andrea spoke frankly about an extraordinarily difficult year for almost everyone. “We’ve seen that no business is immune to a crisis. And frankly, no organization is 100% resilient. But I am also really proud to see how partners have come together – to build together, to innovate together – from our ISV partners to services partners, SIs and strategic regional partners.

“The Microsoft partner network is built on a simple premise – together, we can accomplish more. And I am really looking forward to doing just that as we move from responding and recovering to the pandemic to reimagining the future for our markets as we help businesses and creators embrace cloud, analytics, AI and so much more.”

The Microsoft partner network is built on a simple premise – together, we can accomplish more.

Andrea Della Mattea, President, Microsoft Asia Pacific

Andrea expressed optimism about the opportunities for partners in the next 10 years in Asia Pacific. She said: “The next decade of economic performance for nations and organizations will be defined by the speed of their digital transformation. We see accelerated focus and intentionality on digitizing nations to better serve citizens, transforming industries to better serve customers, but also investing in digital literacy and skilling to empower people. And we’re also seeing companies and institutions adopting and embracing technology that they had previously never planned to.”

She cautioned that technology needs to be resilient, and reinforced the importance of security and privacy, and ethical approaches to how data is being collected and artificial intelligence applied to applications. “None of these changes we have talked about can happen if people do not trust tech or the companies that provide it,” she added.

A hybrid workplace will be a key focus for organizations in the region as COVID-19 slowly loosens its grip. Just as how our partners helped customers with last year’s shift to remote work, they will be essential as governments and businesses consider people, places, and processes in addition to technologies in our journey to economic recovery.

To support economic recovery in the region, Microsoft has launched initiatives such as Berdayakan Ekonomi Digital Indonesia and Bersama Malaysia in 2021. We announced our plans to invest in these markets not just through data centers and technology, but also to support local innovation, and digital literacy and skilling so that we can ensure that everyone can take advantage of the digital opportunities ahead. These initiatives also open multiple opportunities for our partner ecosystem to make our customers successful, and transform the countries we operate in.

Vivek elaborated on partners’ opportunities in the region: “Partners have a lot of opportunities. But these opportunities will be dependent on partners’ investment in skills, and their ability to differentiate and build on solution areas that customers see value in. Whether it is industry clouds or specific solution areas such as security, app innovation and development as customers are looking for transformation, I am optimistic that we are not even scratching the surface in many of these growth areas.”

Partners have a lot of opportunities. But these opportunities will be dependent on partners’ investment in skills, and their ability to differentiate and build on solution areas that customers see value in.

Vivek Puthucode, Chief Partner Officer, of Microsoft Asia Pacific

Andrea also acknowledged our partners’ feedback about ease of doing business with Microsoft. To fix that, she shared that very specific changes will be made – from the simplification of the co-sell program, incentives, partner enablement (specifically across Modern Work, Business Applications and Security), and investing in the partner experience.

Building on this, Vivek outlined five key priorities in the year ahead as Microsoft continues to invest in growing, engaging and transforming with partners in Asia Pacific. He added that Microsoft will continue to earn the right to be the best partner to our partners.

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